Studio Sherpas Podcast

Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well.  In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Don’t let your work get lost in the abyss, be creative and make it stand out! Key Takeaways Create a solid distribution plan for your content so it doesn’t get lost in the noise. Use multiple hooks to promote the same content. Explore different revenue s

Are you tired of feeling alone in your business? Today on the show I talk with Caitlin Wall about some issues that we ALL face as business owners. Too often we are plagued with the feeling of being alone and the trap of endless comparison with others. If we aren’t careful this will develop into self-limiting mindsets that will ruin our businesses. The truth is that we aren’t alone. We all face the same struggles and can all learn from each other. Success can be contagious so it’s time to surround yourself with people who can help inspire you and pull you out of this destructive thought pattern. You’re not alone and if others are able to do this, so are you!! Key Takeaways Find a community that can help you not feel alone in your business Tap into the data behind your lead generation to know where to put your focus Solid branding can give you the confidence and presence to take your business further than you ever thought The mindset of success is contagious About Caitlin Wall  Caitlin is the owner of Caitlin

Today’s episode is absolutely full of remarkable content from my friend, Brian Hood - a serial entrepreneur. We talk about pinpointing what the one bottleneck is in your business so that you know what to focus on in order to stop inhibiting your own growth. We look into the proper way to build your business to be able to handle quality leads, rather than just blinding grabbing for them. And finally we talk about how to break out of “butt in the seat” work and position your business to tap into value based pricing. This will allow you to charge more than you ever thought possible while becoming free of the rat race of competitive pricing. There’s so much more in this episode… so I hope you’re ready to tap into a killer resource that can give you the tools to grow your business!  Key Takeaways Focus on fixing the ONE bottleneck that is holding your business back Your mindset of how you view yourself is absolutely fundamental in the structure of your business Avoid the trap of “copycat” services Trust is the mo

What really matters and what do you really want? On today’s show Dan Nicholson and I talk about this question and what it means for your business. Too often “more” is equated with “better.” However, this is far from true sometimes. Using concepts from his book, Rigging the Game, like optimization over maximization and closer over more, Dan Nicholson flips some conventional perspectives to help us get to the bottom of what we really want. Once we have a firm grasp on this, we can take control of our lives and actually make decisions that will actively lead us into the life that we truly desire. Key Takeaways Be intentional to discover what you really want in life. Then build your business to support that. Focus on eliminating downsides to your business more than increasing work. Prioritize optimization over maximization. Work to get close to what you want rather that just doing more. About Dan Nicholson A serial entrepreneur since birth, Dan Nicholson took a detour through the “conventional” model of graduat

Having your schedule completely booked with your dream clients sounds pretty amazing, right? Today’s guest, Joana Galvão, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy… and it works. Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business. Key Takeaways  Transform word of mouth into an active strategy to land better clients more consistently. Create a culture of open communication within your business to grow a strong team while preventing issues. Orient your business so that it can connect with the clients that you align with. About Joana Galvão Joana Galvão is the co-founder of the award

Building a healthy team where each member flourishes individually while also having a strong team-oriented mindset is not an easy task, nor does it happen on its own. My guest today, Joey Mathews, has built his video production businesses to feel like family. From immense empowerment and trust in each individual to creative profit sharing, Joey has built a business that is focused on creating absolutely stunning work all while fostering individual and business health.  Joey’s insights on leading a creative business are so refreshing and inspiring. Don’t fall for the lie that you can’t have beautiful work, a healthy team, and a profitable business; it’s how we should all operate! Key Takeaways Create a culture for your team that is built on mutual trust, an attitude of helping others, and wholeness of health. You limit yourself and your business if you don’t find a way to tap into healthy collaboration. Be creative to make sure that your business is efficient and profitable. Charge what your work is worth, bu

Early in my career I was repulsed by the idea of sales. However, over the years, I have learned just how crucial it is to building a sustainable business. Today on the show I dive into this with my guest, Mario Martinez Jr., who is an absolute sales machine. We focus on leaning into the prospecting side of the sales process to help destroy the feast or famine cycle and set up your business for consistent and reliable revenue! Following Mario’s PVC method will not only make reaching out to new clients so easy, it will make you more effective than ever before at landing these new clients. Don’t settle for simply hoping that prospective clients find their way into your sales pipeline. Use this method with confidence and understanding to actively bring them in! Key Takeaways Focus on actually helping your clients and, in return, your sales will soar. Reverse engineer your client’s desires to find their true motivation. Then capitalize on helping them with that goal. Learn how to prospect successfully to avoid th

Today on the show I talk with my friend Cameron Herold about the frightening, but extremely profitable, step for your business of hiring a second in command. As entrepreneurs, we are often bogged down by the menial tasks of running the business that we never get to spend time growing the business or doing the parts of it that we love. Cameron’s perspective is so valuable in helping us see the importance of hiring a second in command, understanding who to hire for this role, and knowing the right steps to accomplish this game-changing goal. Take back your life and structure your business from the top down in a way that serves you and gives you the bandwidth to create the fulfilled life that you desire!  Key Takeaways Know when it’s time to bring in administrative help, and then eventually a second in command. Building your business to have a solid second in command will free you up to do the things that you love. Reframe the way you think about hiring. You shouldn’t view it as an expense but as gaining an ass

On today’s show I talk about prioritizing health and happiness with Dr. Ellen Wong. Happiness is one of the most fundamental human desires, yet how to truly achieve it is so seldom talked about. Your happiness is not a result of your success, but instead a defining factor of it. Dr. Ellen Wong has studied mental health and happiness for years and is passionate about helping others become truly whole, healthy, and happy. She shares with us some ideas on controlling your time - the one resource that you truly have. She also breaks down her 9 pillars of living a fulfilled and happy life. Start taking steps to live a meaningful life that is full of true happiness and complete inner peace. Key Takeaways  Take control of your time. Define what level of success is required in your business for you to live the life you want. Consistently evaluate the 9 pillars of Happiness in your life and make adjustments as needed. Take the authenticity challenge. About D. Ellen Wong Dr. Ellen Wong is a naturopathic doctor, speak

Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen! Key Takeaways  Don’t neglect thinking like an ad agency even if you are a company of one. Use the 7 story archetypes to build strong foundations for the stories that you produce. How to shift your business to be capable of producing the original content that you want to make. Learn to control what you can and lean into effective preparation in

Today on the show I explore Lisa McGuire’s unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands. A strong personal brand can help propel your business forward by giving it greater clarity and vision. Leverage this clarity of who you are to find clients that you can develop healthy, thriving relationships with. It’s time to really and honestly show up for your business, your clients, your friends, and your family! Key Takeaways  You can benefit from your personal brand even if you don’t want to be the face of your business. Ask the difficult questions to better understand who you are and develop your unique personal brand. Use story to express your strengths, and your weaknesses. Embrace who you are to show up for your business in a powerful way. About Lisa McGuire  Lisa McGuire is a certified business storyte

Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be an absolute game changer for your business. The media is always hungry for a compelling story. All you have to do is tell your story in the right way and to the right people!  Key Takeaways  Use Stephanie’s “Pitch Like a Pro” framework to develop a popular, relevant, and original story from your life that people will want to share. Media attention has a snowball effect for your business. It continually leads to bigger and better opportunities which then compound into even bigger and better ones in the future. Start gaining traction in the media by telling the right story to the right people. About Stephanie Lee  St

On today’s show I want to share from my heart something that is deeply important to me - community. This is one of the major factors that drives what we do here at Studio Sherpas. We all need healthy, thriving community in our lives. It’s the reason I’m where I am now. Community is where you can be yourself, celebrate your wins, and most importantly have people who care about you to carry you when times get too difficult to keep going alone. We all reach those times in our lives and businesses where we just don’t know what to do or how to move forward. In those moments we need strong and loving people around us to help carry us to the other side. Find your people, it will change your life for the better and you won’t regret it.  Key Takeaways  Find your people - this is how we are wired to thrive. By yourself you won’t go as far as you can when in a strong community. Don’t allow the scarcity mindset to limit you or affect the way you view others. The work you do is important. You can’t do it sustainably with

Today on the show we take a bit of a scientific look at one of the most valuable tools for generating new clients - referrals. Stacey Brown Randall has developed a system for building your business into one that thrives by using client referrals, all without ever having to awkwardly ask for them. Once you are able to capitalize on good, quality referrals you will realize just how much impact they can have for your business while investing very little time. This healthy system of referrals can be your key to developing a more sustainable business than you have ever had before. Your clients are human beings, if you treat them with the care and respect that they deserve and be intentional with your relationship with them, then you will develop sincerely loyal referral sources that feel good about referring you.  Key Takeaways  Referrals can be your most valuable and time-efficient source of new clients. Develop a referable client experience that goes beyond the work that you provide to make people want to refer

On today’s show I talk with my good friend Linda Fogg-Phillips about effectively creating habits. Leveraging habits in your life, the correct way, can be so valuable to building the business and life that you truly want. Linda has developed a super simple system for creating habits that stick and have lasting impact while exerting almost no willpower. It all starts with small intentional decisions that act as seeds which naturally grow into life-changing habits. With this system you can maintain a positive mindset in almost any situation and become an unstoppable force in this world! Key Takeaways Use the ABCs of the tiny habits system to establish an anchor moment, attach a tiny behavior to that anchor, and then celebrate every successful step. Rewards do not create habits. The positive emotions connected to instant celebration builds habits. Embrace the Maui Habit into your everyday life. Through specificity engineer routines that are built on habits and will grow your business into what you want it to be.

Today on the show I have a wonderful conversation with my good friend Cliff Ravenscraft. Cliff has been able to build a very successful and fulfilling life and is passionate about helping you do the same. One of the most important aspects in order to thrive is your beliefs. Every belief has a consequence and collectively they dictate everything about your life, yet so often we pay very little attention to them. In this episode, Cliff explains how to become aware of these beliefs and empower yourself to be intentional with what you believe. Dream big, and never stop dreaming. You are able to live a life that is far more than you can imagine. Standing on the correct beliefs will be what propels you into living that dream life. Cliff also shares his secret 10 step process to achieve ANY goal, guaranteed. Don’t let anything hold you back from living your life to the fullest! Key Takeaways  Every belief has a consequence. Discover your beliefs and manage them properly to serve you well. Never stop dreaming and gr

The show today is a very special show where I take some time to reflect on all that has gone on in my business journey in 2022. We talk about it all: the wins, the losses, things that I have learned, and things that I’m excited about for this upcoming year! I love to sit down like this to evaluate all that is going on and find clarity on how to move forward. My hope for you is that you would take what is happening in my journey and learn from both my mistakes and my successes. I want to challenge, encourage, and inspire you to build the thriving business of your dreams. You have what it takes to build the business that will support the life that you want to live and bring true fulfillment to you!  Key Takeaways Build the business of your dreams, not one that you become a slave of. Learn from hard times and take advantage of them as opportunities to propel you to greater heights than ever before. Create a strategy for growth and a specific plan to execute that strategy well. Fewer, yet more impactful, goals a

On today’s show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which you view the world will change everything in your life and business. Don’t let these things hold you back any longer. You have what it takes to reach higher than your highest goals and close the biggest deal of your video production career.  Key Takeaways  Be honest with yourself to come to a point of clarity in your mindset. Do what it takes to fix your perspective of yourself and the world. Value and honor yourself so that you can confidently charge what you are truly worth. Follow Matt’s framework to believe in yourself and see your business succeed. About Matt Clark Matt Clark is a Speaker and expert Team Strateg

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.  A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.  Key Takeaways  Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort. Use your podcast to build trust with prospective clients and set your business apart from the competition. Structure your podcast for the specific goal that you have for it. Market you

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine’s specific and well-defined goals for the upcoming year!  Key Takeaways  Utilize passion projects to develop a community and gain traction. Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future. Get in the “reps” in your field to gain expertise and influence. Build a creative community and healthy network for long-term success. Craft a specific, well-defined, and achievable plan for your business. About Madelaine Anderson Madelaine is the co-founder & creative director of Talus Films, a full-service production co