Studio Sherpas Podcast

On today’s show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them. We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business! Key Takeaways Leverage AI and human creativity to create effective and efficient video content Video is t

Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren’t selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling! Key Takeaways Price your offerings based on the problems that you solve for your clients Position yourself as the expert to lead the sales process to a successful outcome Use empathy to create real connection and communicate value About Matt Johnston  Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He

On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business. We also talk about some different strategies for effective video marketing for your business and for your clients. It’s important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business. Key Takeaways The road to success is long and takes steadfast consistency. Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money. Use a consistent and intentional social med

On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what problem you solve, and how you can accomplish this for them; you will be able to pull in more leads, build trust, and convert those leads into sales that are supported by a healthy and genuine relationship. It’s time to clear things up and move forward into greater success for your business! Key Takeaways Find a common denominator that links your target clients. Use the 3 P’s of Positioning to communicate with clarity who you serve and how you help them. When marketing, lead with the problem that you solve for your client. Use the ABCs of business to diagnose the health of your business and identify what is holding you ba

Today on the show, I talk with Dorien Morin-van Dam, an expert in organic social media and content marketing, about the slippery subject of social media marketing for your business. In the conversation, we break down some simple ways that you can get started with social media marketing for your business that is meaningful and effective for you. We also discuss the importance of targeting your marketing so that it is not a waste of time and how to repurpose content to maximize your exposure and impact with the least amount of effort. This show will disrupt any fears or hesitations that you have about getting into the world of social media marketing for your business and provide you with some practical steps to make your social media game more easy and effective than ever before!  Key Takeaways Use authenticity, storytelling, and behind the scenes content to create engaging and compelling social media content that grips your target audience. Repurpose content in many forms for maximum exposure and impact. In o

No one wants to be the annoying person who simply pesters people until the agree to buy. That approach to marketing will only take you so far, and is not the way to create fulfilling relationships. On today’s show I talk to Duane Zingale about his journey of breaking away from that style of pressure marketing and instead leveraging genuine relationships. Stop viewing yourself as a salesperson and start viewing yourself as a leader. Once you have built a healthy relationship with someone, you can then lead them into the best option to solve their specific problem. This leadership style of marketing will lead you to so much more success and a network of fulfilling relationships. Key Takeaways Stop focusing on getting a sale and start focusing on guiding your potential clients into what is best for them Capture their heart and then they will trust you with their minds Use The LISTEN Framework to connect truly with others and lead them into a sale About Duane Zingale  When Duane Zingale is not lost in a Lego Fa

In the digital landscape that we live and do business in, the human-centered connection has been stripped away from many of our relationships. On today’s show I talk with Ethan Beute about how to overcome this hurdle and excel in all of your relationships through embracing human-centered communication. We focus on one of the simplest and most effective ways to break down this digital isolation - video messaging. Sending video messages allows you to interact with others like no other form of digital communication. By leaning into human vulnerability and accessing all of the forms of verbal and verbal communication, video messages communicate your message and leave no room for misinterpretation. They also make the viewer feel heard and understood. All of these aspects combined with a genuine care for your clients will build healthy, long-lasting relationships that evolve into the backbone of your entire business!  Key Takeaways Digital communication strips the humanity from our business relationships Use video

In this episode, we delve into the power of content-driven conversations and Morgan's innovative approach to generating traction online. We talk about how Morgan creates captivating shows that not only engage audiences but also deliver tangible results. Also we explore the concept of embracing authenticity and vulnerability, revealing how sharing failures and challenges can deepen connections with our audience and in turn foster greater support and engagement. Don’t get stuck in the trap of perfection, instead start creating engaging content for your business and your clients! Key Takeaways Intentionality is more important that production quality Create content for your business that can be multi-purpose Taking your audience into the vulnerable process is more engaging than simply showing them the polished final product About Morgan J. Ingram  Morgan J Ingram is a dynamic leader, innovator, and entrepreneur who has significantly impacted the world of B2B sales and marketing. As the CEO and founder of Ascens

At the deepest level, we are in the business of helping people. In order to succeed in the business of helping people, the most important thing is for your business to be others-oriented. On today's show, our guest Nathan Cheuvront has built a wildly successful commercial video business by putting special attention on how his business interacts with people. From the very beginning, Nathan and his business partner have focused significantly on serving others, taking personal responsibility, building relational bridges, and creating top-notch experiences for each other, their clients, and their team members. If you want to take your video business to the next level, make sure you go out of your way to serve the people around you! Key Takeaways A business partner relationship is much like a marriage Serve others at every opportunity Create the right team that works for your goals Create experiences that clients and team members love About Nathan Cheuvront  Nathan is a self taught commercial film producer that

On today’s show I take some time to reflect and share with you some changes that I am walking through in this season. For me it’s a time of reevaluating and it has produced a passion and a drive within me that I haven’t experienced in years. I want you to feel this way about your business too. Many times we get so caught up in all of the things that we have to do that we miss the heart of why we do what we do. I believe this is the quickest way to suck the life out of your business. I want to encourage you to take some time to reflect and evaluate what you truly are called to do, and make the needed adjustments to align your business with that mission. When you do, you will experience an excitement and passion for your work like never before! Key Takeaways Take time to reflect on what you are truly passionate about. Build your business to reach the dreams that are within you. Always keep your “why” in mind to maintain the fire for what you do! In This Episode  [00:00] Welcome to the show! [02:35] Momentum

Today on the show, I am joined by two students from my mastermind group to explore what type of impact being in a powerful community mastermind has had on us and our businesses. A thriving community that you can trust and can keep you accountable is one of the most effective and efficient ways to grow your business, help avoid pitfalls, and overcome internal hurdles keeping you back from success. The value of these groups cannot be overstated. Do whatever it takes to find some close community that can help keep you accountable and steer you into the direction of success on this wild journey of being a business owner!  Key Takeaways  Mastermind groups provide accountability to push you past what may be holding you back. By learning from the challenges of others you set yourself up for success in overcoming a wide variety of issues. Within a mastermind group you can gain the clarity that you are looking for at an exponentially fast rate. In This Episode  [00:00] Welcome to the show! [03:57] Meet guests [08:4

The entrepreneurial journey is one that is filled with challenges and obstacles to overcome in order to succeed. Today on the show, my guest Kelly Baader is someone who has faced many personal and business challenges and had what it takes to overcome them all. When you are called into this journey, it’s your character that will help carry you through the difficulties and into massive success. Kelly explains how she found strength in facing her struggles and how to take intentional time to structure your business through focused and creative thinking.  Key Takeaways Overcoming personal struggles to achieve what you believe in can be one of your greatest sources of strength. Take advantage of The Power of One framework to bring clarity to what you offer, who you serve, how you communicate it, and who you are. Don’t expect your business to fit perfectly into someone else’s cookie cutter plan - you are a unique individual. About Kelly Baader Kelly is the CEO of Influential Entrepreneurs, LLC, a Kingdom-Advancin

Do you want to revolutionize the way that your business interacts with clients? It’s time to put some serious attention on how your clients experience your brand. Shannon Williams is a truly creative soul who knows how to infuse his business with the power of story and connection. Tap into your secret weapons of clear communication, vulnerability, and emotional appeal to create a client experience that is genuine and puts your client in the center.  If you develop your client experience well, your clients can walk away from interactions with you feeling that they are the hero of a grand adventure. That is how you develop clients that are so satisfied they keep coming back!  Key Takeaways  The essence of your brand is how people feel about who you are and what you do. Your brand should tell a story that makes your client feel like they are the hero. Build connections with your audience through authentic vulnerability in your messaging. Sometimes it is hard for us to see our business clearly because of how clo

Have you ever wanted the superpower to be able to tell what people really think and feel about you? Facial Coding is the next best thing! People lie with their words all of the time and will often tell you what they think you want to hear. But on today’s episode, Dan Hill shares some of the tricks that he has learned over years of working as a facial coding expert that will help you cut through these lies and get to the truth. Being able to understand what people really think by understanding their facial expressions can give you insight that will help you land more clients, preserve good business relationships, build a healthy team, and so much more. It’s more than just about reading facial cues, it’s about having the emotional intelligence to truly understand the people around you and how they feel! Key Takeaways Being able to read how people truly feel is essential to all aspects of running a business - the key to this is understanding facial cues. Listen with your eyes to how people are responding to wha

If you’re just itching to find a way to turn your passion projects into profitable and sustainable sources of income, then today’s show with Cody Dulock is certainly for you! Through his work with Musicbed, Filmsupply, and other brands, Cody has developed a process for how to approach creating work that is not only fulfilling for you, but also profitable. Stop just dreaming about having the creative freedom to create the films that you want, take some real steps to make them a reality! Key Takeaways Look into creative funding avenues to get your passion project funded. Take stock of the assets that you own to see if there is any potential for passive income through film licensing. Work with the end in mind when creating passion projects so that you can continue making them in a sustainable way. About Cody Dulock  Cody helped start Filmsupply 8 years ago and is now helping start the new highly curated photo licensing brand Stills. He leads the artist representation teams for the FM brands Filmsupply and Stil

This week on the show we look at some key scaling and marketing techniques for your business! Billy Sticker has built a thriving business that is a blessing to his life and the lives of others. The only way to achieve this is by building a talented team that can function without you. It takes laying down some pride to be able to let go of the reins and train your team so that they can trust them to carry the business forward. Billy shares some secrets on highly effective niche marketing for your business. Getting inside the thought processes of your ideal clients and taking steps to be the solution for their problems. Implementing the keys shared in this episode can help skyrocket your business to the financial stability and freedom that you have always dreamed of. Key Takeaways Understand the mind of your ideal clients and position yourself to be the solution to their needs. Develop a narrow niche that will help you pinpoint your marketing and make it more effective. Create free lead magnets to build relati

Today on the show with Dan Tyre, we talk about how infusing your business with a human centered outlook at every level can help you achieve exponential growth while maintaining healthy relationships. Dan is a rapid growth expert and has many tips from years of developing several massively successful startups. We talk about some of the most important keys to growth such as niching, effective websites, human centered sales, and the “freemium” business model. This conversation is a much needed reminder to treat each other like humans and do our best to help others. When you strive for this, your business, and the world, will become a much better place! Key Takeaways  The best way to grow in 2023 is to have a very narrow niche. Embrace the “freemium” model by using free stuff to hook potential clients, build trust, and create raving fans. For serious growth, your customers are more important than your sales team. Utilize your website to get a conversation started with potential clients, don’t try to sell to them

The quality of the customer service experience that you provide is equally as important as the quality of the work that you produce. On the show today I talk with customer service expert Shep Hyken about how to create a truly remarkable customer service experience in your business.  Customer service is not simply a department within your business, it’s a philosophy that should permeate every step of your customer service journey. Every single interaction between your business and your client speaks to the level at which you care for your client. Be intentional to meet client expectations in all of these interactions to show that you care. This type of customer service will lead to more loyal customers than you would ever imagine! Key Takeaways  The quality of what you produce means nothing if you have no clients to pay for what you produce. Care more about the client rather than making the sale. This will lead to healthy, loyal relationships and also to more closed deals. Become service aware and evaluate ev

We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell.  It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors. If you have a story burning within you, maybe it’s time to start developing your business to be able to produce this content that you dream about. Buckle down and “do the thing”! The world needs the story that you have to tell. Key Takeaways Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity. Build trust with you

Life doesn’t have a one size fits all solution, and neither does your business! Join me for today’s show with my friend Michael Gebben as we explore his massive success, and some failures as well, in his business journey. Michael breaks down the invisible brick wall that we all face - procrastination. There are some shifts in your mindset that can greatly help you overcome the things that continuously nag at your effectiveness.  Michael also dives into some interesting brain science that can help you find out how your brain works so that you can leverage your brain-activating activities and stop making yourself miserable by doing things that you hate. Truly understanding yourself can be the key to making the most out of this life and lead to true fulfillment!  Key Takeaways Find the right path forward that works for YOU. Don’t fight to make yourself fit into someone else’s formula. Taking action that is quick, but sometimes imperfect, will help you overcome procrastination and achieve actual results. Don’t f