Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 38:21:02
- More information
Informações:
Synopsis
Rand Fishkin founder of Moz, Victor Cho CEO of evite, Brian Wong founder of Kiip, Darian Shirazi founder of Radius, Frank Luntz founder of Luntz Global and other members of the Internet Marketing Association share their experiences leading cutting edge marketing companies. We bring you insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips on SEO, SEM, e-mail marketing, mobile strategies and how to capitalize on current trends in the industry from those that set the trends.
Episodes
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056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix
28/10/2015 Duration: 28minJohn Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John shares those failures and how they spurred him to recognize the importance of company culture.
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055: Live from #IMPACT15, Internet Marketer of the Year, Christoph Trappe
15/10/2015 Duration: 14minThe IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind authenticstorytelling.net and Director of Content Marketing at MedTouch. Christoph tells us how he has grown his followers into the tens of thousands and some fun stories about how social media integrates into corporate America.
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054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor Cho
08/10/2015 Duration: 22minThe first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA founder Sinan Kanatsiz who gets hijacked by evite CEO Victor Cho. Great conversation about the conference, modern marketing and the impact having all of us on one network will have on the human race.
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052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie
24/09/2015 Duration: 34minThe Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce. Curalate CMO Matthew Langie shares some of the key points from the report and explains how businesses can maximize their investment in images by tying pictures directly to sales channels.
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051: Start Here
23/09/2015 Duration: 10minNew to the IMA or the IMA Leader show? Start your journey here.
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050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough
21/09/2015 Duration: 35minSteven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.
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049: Your Guide to IMPACT15
20/09/2015 Duration: 13minIf you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.
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048: Bleeding Edge Digital Publishing with PageCloud CEO Craig Fitzpatrick
16/09/2015 Duration: 26minNinety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either have to ask very nicely, or pay the one percent, for their services or use a digital publishing tool. I had the pleasure of talking to Craig Fitzpatrick, the founder and CEO of PageCloud. It is the sexiest and easiest digital publishing platform I’ve seen.
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047: Marketing Automation by Phone with DialogTech CEO Irv Shapiro
13/09/2015 Duration: 20minNot too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sales call trends are doubling. With people browsing via mobile it’s never been easier to press a button and be connected to a live person. Irv Shapiro, CEO of DialogTech shares more insights into how you can help convert someone from website browser to caller to buyer.
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046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux
06/09/2015 Duration: 27minJeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to buy a cloud service? Jeff covers those topics and offers some personal assistance to IMA members.
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045: Grab Attention and Legitimacy Using a Podcast with Former US Marine Timothy Lawson
03/09/2015 Duration: 34minArticles in Forbes, Entrepreneur, The Wall Street Journal, The New York Times, USA Today and countless webpages have touted 2015 as the year of the podcast. Many say the resurgence of a platform that has been around for more than a decade will only intensify as Apple, Google and car manufactures continue to integrate the internet into new vehicles. Former Marine Timothy Lawson has produced more than a half dozen podcasts over the last three years. Today, he shares is insights into driving attention to businesses and social issues like veteran suicide.
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044: Mark Organ, Founding CEO Of Eloqua and Founder of Influitive on Advocacy Marketing
30/08/2015 Duration: 33minAs the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Mark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloqua and his most recent company, Influitive. Mark’s opinions on the future of our industry can’t be missed.
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043: Greater Purpose Project Founder Lauren Burgoyne on Authentic Storytelling
23/08/2015 Duration: 17minLauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our communities. Today she shares her insights as an IMA member focused on using celebrity to help amplify stories important to her and her organization.
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042: IMA Founder and Chairman Sinan Kanatsiz on the IMA and Impact15
16/08/2015 Duration: 15minIMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.
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041: Oli Gardner, Co-Founder of Unbounce on Why IT Doesn’t Really Care About Marketing Tasks
10/08/2015 Duration: 29minOli Gardner was delivering pizzas and completely broke when he and a group of friends founded Unbounce. The company uses marketing tools to sell marketing tools to markers and Oli is at the center of that operation. Learn more about Oli’s personal path to success and how Unbounce can help you increase conversion rates.
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040: For Love or Money - Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters
03/08/2015 Duration: 34minOracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell presents For Love or Money – a study of the two distinct sets of goals placed on Chief Marketing Officers. Mr. Bell uses his personal experiences to describe the dilemma and offer strategies for CMOs to be in two places at once.
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039: Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters
27/07/2015 Duration: 28minWe continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. We’re going to examine Nick’s role in this show and, in our next, Nick will be delivering his “For Love or Money” presentation about how CMOs deal with having two masters.
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038: Pat Boulard – IMA COO, Research Head and Axellium Co-Founder – on the intersection of IT and Marketing and the importance of Data Driven decision making
20/07/2015 Duration: 30minPat Boulard is co-founder and managing partner of Axellium where his experience with IT, Operations and Data Analysis helps companies increase productivity and performance. Pat is also Chief Operating Officer and Head of the Research Lab at the Internet Marketing Association. He has his thumb on the pulse of trends and signals within marketing and modern business.
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037: Chris Moody, Director of Marketing at Oracle on Content Marketing
13/07/2015 Duration: 29minWe continue our series with the professional marketers from the Oracle Marketing Cloud with Chris Moody, the OMC’s Director of Marketing for Content and Social. Chris’s relatively small team develops the content and shares it via social media that helps Oracle stay on top of the industry providing marketers of all stripes with the products and services they need to stay ahead. Chris has dedicated himself to helping educate marketers through speaking engagements and the weekly Content Pros podcast.
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036: David May, Director of Web and Interactive Marketing at Chapman University on Website Change Best Practices
06/07/2015 Duration: 27minMr. David May, Director of Web and Interactive Marketing at Chapman University, shares three key items to take into consideration when updating your website. Mr. May also offers some unique insights into team structure that can result in more effective communication with your audience.