Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exposure. The unique thing about TV is that is both transcends and capitalizes on internet marketing techniques. Few people are better positioned to talk about entertainment marketing than Claudio Ludovisi. As Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment, Claudio has an extensive career leading initiatives across all aspects of entertainment marketing.

Marketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the points of intersection with our guest, Cine Learning CEO, Diane Senffner.

This week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who plays a critical role here at IMA Leader.

Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and B2C can be misleading. He uses his experience at evite to show a new framework for business evaluation that can uncover new opportunities.

Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much differently than the traditional B2B and B2C framework.

Rand Fishkin has journeyed from founder to CEO and now is a happy individual contributor of one of the fastest growing internet marketing related companies in the last five years. He shares his thoughts on learning from failures and knowing when to hand over the reigns.

Alexander Gray, Chairman of IMA Canada, shares his entrepreneurial journey from owning a martial arts studio to founding and running Skylight Global, a multinational real estate investment and internet marketing firm.

Oracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship between the CTO and CMO.

Jeff Marcoux is the CMO-Lead at Microsoft. He’s also Chairman of the Northwest IMA. He shares his insights into achieving the ultimate customer experience. We also share with you the latest job openings for career minded professionals in our Career Opportunity Exchange.

Christoph Trappe was one of Content Marketing World’s most influential marketers last year. Today he shares expert advice on using Twitter to grow and engage your audience. Dylan Jorgensen share’s what he’s doing to help realize Tony Hsieh’s vision of revitalizing downtown Las Vegas.

David Rich, the Sr. Vice President of Client Services at George P. Johnson Experience Marketing revisits us to share insights into the societal evolution and its impact on marketers. Learn what to watch for, what to believe and what to keep your eye one.

Frank Luntz is a listener. For years he has listened to people offer feedback about some of the biggest political topics of our day. He has been instrumental in framing conversations using terms like death tax and climate change that he is credited with coining. Luntz is a communicator’s communicator and his experience and insights can offer modern marketers lessons in how to successfully engage with an audience and position a product.

George P Johnson Experience Marketing recently celebrated 100 years in business. The company’s founder and namesake started one of the first modern event marketing companies by helping Henry Ford drive traffic to the first auto shows. In this episode, GPJ Sr. VP of Client Services David Rich shares and incredible story of how he went from crooked gambling to modern marketer. We also share a Director of Online Marketing Strategy job recently posted by an IMA partner organization.

Andrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry. In addition to discussing her distinguished career, Andrea talks about the skills that make a sucessful marketer today compared to a successful marketer a decade ago.

Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and get suggestions from IMA Board Member and Microsoft CMO Lead Jeff Marcoux.

New jobs, new format and hot guests including Jeff Marcoux CMO Lead @ Microsoft and Jeanniey Mullen VP of Marketing @ NOOK by Barnes & Noble. Learn about upcoming IMA events in your area, a hot new job opportunity from Tableau Software and get to know IMA Board Member Jeff Marcoux whose job at Microsoft is helping marketers do their jobs better.

eBooks, iBooks, iPad magazines and all the other forms of dynamic content are on the rise. Humanity used to consume books which were rarely updated. Then we moved to magazines which provided new content monthly. Daily newspapers rose and were felled by hourly blogs. Television used to be enough but why would we just watch TV when we can use Twitter and Facebook to enhance that experience? Today’s episode is all about new media. IMA Member Mick Darling is the co-founder and CEO of Tomorrowish – a company bring tweets and extra content about your favorite TV show when you’re watching the show whether it’s live or days later. Jeff Hennelgarn – co founder and principal of ineedcpr.com shares what your company can do to produce dynamic and engaging content in the form of ebooks.

Brian Wong tops Forbes’ List of 30 Under 30 in Advertising. At 23, he’s the co-founder and CEO of Kiip a company providing marketers with opportunities to delight potential customers rather than assault them with ads. Brian and I spent time together at the end of a long week in which he oversaw a hackathon to integrate Kiip technology into the latest wearable. Brian is the bleeding edge of our industry and he shared his history, his advice to entrepreneurs and issued a bold challenge to digital marketers.

It’s all about the data. That statement is a rallying cry for modern marketing and we’re lucky to have Radius cofounder and CEO Darian Shirazi join us again to offer insights into using drive to drive decisions and have an immediate impact on your resource allocation and your sales. Radius is a software company that believes that a marketers shouldn’t have to have a Master’s in computer science to get the most from the information housed in their CRM. We spoke about Darian’s background, including his time at Facebook during episode 15 and today he delivers a presentation entitled The Quantified Marketer.

Our first show with Marketing Job Postings! The IMA is busy building our Career Opportunity Exchange a selection of which will be covered in our podcast each week. Holly Miller shares how she got so good at building her Twitter followers by attending conferences.