Shoe Dog

Shoe Dog


In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

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  • ShoeDog 01 Title
    Duration: 36s
  • ShoeDog 02 Dawn
    Duration: 10min
  • ShoeDog 03 Part1
    Duration: 01h07min
  • ShoeDog 04 1963
    Duration: 07min
  • ShoeDog 05 1964
    Duration: 01h04min
  • ShoeDog 06 1965
    Duration: 34min
  • ShoeDog 07 1966
    Duration: 29min
  • ShoeDog 08 1967
    Duration: 29min
  • ShoeDog 09 1968
    Duration: 40min
  • ShoeDog 10 1969
    Duration: 39min
  • ShoeDog 11 1970
    Duration: 26min
  • ShoeDog 12 1971
    Duration: 01h08min
  • ShoeDog 13 1972
    Duration: 41min
  • ShoeDog 14 1973
    Duration: 39min
  • ShoeDog 15 1974
    Duration: 41min
  • ShoeDog 16 1975
    Duration: 36min
  • ShoeDog 17 Part2
    Duration: 07min
  • ShoeDog 18 1976
    Duration: 50min
  • ShoeDog 19 1977
    Duration: 35min
  • ShoeDog 20 1978
    Duration: 24min
  • ShoeDog 21 1979
    Duration: 16min
  • ShoeDog 22 1980
    Duration: 35min
  • ShoeDog 23 Night
    Duration: 51min
  • ShoeDog 24 Credits
    Duration: 52s