Wua Digital Excellence Podcast
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 2:54:44
- More information
Informações:
Synopsis
WUA is hét onafhankelijke onderzoeksbureau op het gebied van digital experience benchmarking. Ieder jaar brengt WUA op basis van gevalideerde onderzoeksmodellen de ervaring van meer dan 50.000 (potentiele) klanten in kaart op het gebied van digitale acquisitie-, retentie- en serviceklantreizen. Met de Digital Experience Benchmark van meer dan 15.000 websites en apps geven wij in meer dan 12 landen inzicht, richting en energie aan organisaties om zo te streven naar digital excellence.
Episodes
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DEM2021 - Ivonne van den Heuvel (ANWB): “Digitaal moet eenvoudig zijn"
20/09/2021 Duration: 15minDEM2021 - Ivonne van den Heuvel (ANWB): “Digitaal moet eenvoudig zijn" by WUA Global
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DEM 2021 - Bart Liebregts (KPN) "Klanten verwachten steeds meer van het digitale kanaal"
16/09/2021 Duration: 24minDEM 2021 - Bart Liebregts (KPN) "Klanten verwachten steeds meer van het digitale kanaal" by WUA Global
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DEM2021 - Lars Smit (ANWB): "Combineer gezond boerenverstand met testen en valideren!"
14/09/2021 Duration: 16minDEM2021 - Lars Smit (ANWB): "Combineer gezond boerenverstand met testen en valideren!" by WUA Global
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DEM 2021 - Didy Bos (Greenchoice): "Wij willen de klantvriendelijkste energieleverancier zijn"
09/09/2021 Duration: 18minIn het kader van de Digital Excellence Monitor 2021 interviewen we de winnaars in de verschillende branches: in deze aflevering spreek ik met Didy Bos, senior online marketeer bij groene energieleverancier Greenchoice. Zij gaat in de Energie branche aan kop.
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DEP #9: Tom de Bruyne - “CRO teams need deeper understanding of the human behind the customer”
18/03/2021 Duration: 38minIn this episode of the Digital Excellence Podcast, our guest is Tom de Bruyne, he’s the founder of behavioural design agency SUE Amsterdam, where he, together with partner-in-crime Astrid Groenewegen, also founded the SUE Behavioural Design Academy. He’s got a background in psychology, and also was a real “Mad Man” back in the days when he co-founded creative marketing agency Boondoggle Amsterdam. In this podcast, we'll talk about the idea of behavioural design as the way to go to generate effective and desired consumer behaviour. Also, we talk about Covid-19 government communication (when talking about desired human behaviour), and we discuss business failures Tom's learned most from.
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DEP #8 - Tom van den Broek: My obsession is to find the sweet spot between technology & our audience
15/02/2021 Duration: 36minIn this episode of the Digital Excellence Podcast, our special guest is Tom van den Broek, he’s the head of product at Dutch public news and sports organization NOS. That means: he’s not your typical e-commerce kind of guy, he’s optimizing for other purposes than “selling”. At NOS, they’re doing great digital stuff, using state-of-the-art technology that’s definitely worth exploring and talking about, so I’m really happy we have Tom on our show. You’ll hear all about: - Digital in a big news organization - The use of data and analytics and Augmented Reality - Open rates of 70% on the World War 2 News project e-mail newsletters, - The huge surge in traffic during the Covid-19 pandemic and “thundering herds” - The optimization and launching of new(s) apps, - And there's much, much more!
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Athlon: About customer satisfaction and total mobility - Digital Excellence Podcast
03/10/2019 Duration: 24minHans Burki and Niels van de Hoogen about their journey towards offering the best mobility solution in the market, trends in the Automotive Industry, the challenges Athlon faces and what it means to provide a total mobility solution.