Agency Journey

In part 2 of 2, Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team.  You don't want to miss this interview!  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/case-study   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyJourney

Have you taken the time to clearly define your agency's business model? Does that business model line up with your goals and desired outcome? In this episode, we to jump on and walk through the right way to re-evaluate your business model so you build an agency that serves you. *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyVision

Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team.  You don't want to miss this interview!  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/case-study   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyJourney

With the new year upon us, most agency owners are charting out their list of goals for the coming year. For most, these goals are a list of things they'd "like" to happen. It is more like a wishlist than a strategically driven set of success markers. It can be easy to grab shinny goals like "Going for Diamond!" or "Hit $50,000 a month!" and make them your rallying cry, but Gray and Andrew caution you to think deeply about that goals you select. Goals drive your activity. Make sure you're focusing on the key things that matter most, the essential things that when accomplished will turn your "wishlist" into a list of much welcomed side effects. *** More Information *** Want to learn more about ZenPilot?https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies im

2018 was a big year at ZenPilot! We shifted, rebranded, and launched a new offer. This disruption was hard. No way around it. But there was a lot of fruit that came from the fires this year! On this episode, Gray and Andrew each share their personal top 5 lessons learned from 2018. *** More Information *** Want to learn more about ZenPilot?https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?https://www.zenpilot.com/free-training Want a free agency strategy session?https://www.zenpilot.com/apply #AgencyVision

On this episode of the podcast, we're pumped to welcome by Kathleen Booth from IMPACT Branding & Design. Kathleen runs the marketing team at IMPACT. She shares how her and the team are in the process of implementing Bob Ruffolo's vision of an agency that thinks of itself like a publishing company. Join the community at AgencyJourneyInsiders.com!!

In this episode we're joined by Tristan Ruml from Tortuga Marketing. Tristian is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot, we had to let Tristan go. This is the story of how he rebounded and discovered an unconventional niche that he loves! Join the community at AgencyJourneyInsiders.com!

As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty:  Who do you help?  What costly problem do you solve?  How do you help them?  Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution.  This is simple Marketing 101 level stuff. What holds so many agency owners back from making the decision to burn the boats and plant a stake in the ground?  Fear.  We break down how to over come these fears in this episode of #AgencyJourney.  Check out the show notes here: https://www.zenpilot.com/inbound-agency-journey/agency-messaging-and-positioning *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? AgencyJourneyInsiders.com Want to see how your a

Looking for an agency business model to learn from? Check out this in-depth interview with Jim Banks from Spades Media on their exact flywheel-style agency business model and his unique agency journey. Join the community at AgencyJourneyInsiders.com!

Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop! Join the community at AgencyJourneyInsiders.com!

General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible. In this episode you can learn principles and practices that drove him and how you can leverage them to grow your leadership abilities! Gray and I discussed what agency owners can learn from the leadership style of General Eisenhower. These thoughts come from rejecting on Jean Edward Smith's biography, Eisenhower: In War and Peace.  Get the show notes here: https://www.zenpilot.com/inbound-agency-journey/5-practical-leadership-lessons-agency-owners-can-learn-from-general-eisenhower *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? AgencyJourneyInsiders.com Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT p

Do you struggle to lead your agency's customers through a defined client journey? Tom Pritchard from Skypoynt Digital shares their exact customer journey and how they lead customers from PPC to Growth-Driven Design to content and inbound marketing and sales enablement. Don't miss this interview! Join the community at AgencyJourneyInsiders.com!

Todd Earwood from MoneyPath joins us on the podcast to break down why so many agencies are terrible at sales, how he's flipped the script and chosen to specialize in only two types of services, and spills the beans on a new product he's about to launch.  Join the community at AgencyJourneyInsiders.com!

In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects and how implementing the EOS helped them make this shift.  Joing the community at AgencyJourneyInsiders.com!

Are you buying into the flywheel buzz? How about the trends towards conversational marketing and video? In this interview, Moby Siddique from RedPandas shares his perspective on the future of digital marketing and how to leverage customer success as a true growth center for your agency. Join the community at AgencyJourneyInsiders.com!

On this epiosde we're joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team so everyone is positioned to win.  Join the community at AgencyJourneyInsiders.com!

Coach John Wooden said "Don't mistake activity for accomplishment." It strikes me how often I've confused the two. Sometimes, it's internal. My focus is just crossing off the easy things on my list, avoiding the things that will have real impact. Other times it impacts client work. It's so easy to get wrapped up in shipping deliverables that we don't spend the time / don't have the time to think about what all this activity is accomplishing. In this episode we unpack this idea and the impact it has on your every day as an agency owner. Enjoy!  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.

As an agency professional, how do you deal with stress and the pressure of day-to-day operations? Pete Brand, CEO and Co-Founder of MINDSCAPE, has learned valuable lessons and implemented daily habits to address the anxiety of agency ownership and bring clarity and balance. Join the community at AgencyJourneyInsiders.com! 

On this episode, David and Andrew go deep into the topic of selling to value. It is a different experience from selling to services or selling to features. When you're selling to value, you need to invest the time getting to know your prospect. To spice things up a little bit, Andrew and David do some live sales role playing. Join the community at AgencyJourneyInsiders.com!

Are you selling deliverables or transformation to your clients? In this episode of #AgencyVision, we discuss the pain point felt by so many agencies and the mindset shift and positioning change needed to solve the problem and better align agencies with their clients.  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyVision