Reach Or Miss

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 111:48:12
  • More information

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Synopsis

The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.

Episodes

  • Ep. 146 – Jonathan Slain a financial expert, had to borrow a quarter of a million from his mother-in-law. Today he owns the site RECESSION.COM

    20/01/2020 Duration: 47min

    Jonathan Slain’s book, “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns” came out in September 2019 and is a #1 Amazon Best Seller. Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as “Traction.” He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours. Jonathan was Valedictorian of his graduating class and had the highest GPA ever in the history of Shaker Heights High School, where he was also voted “Next Bill Gates and Least Likely to Lose his Virginity.”   Most passionate about My day job involves consulting work. I started my career in investment banking, so you could say that I’m a recovering investment banker. At some point, I realized that making $80 to $100 a week for somebody else wasn’t a fair play. So, over a decade ago, I left inve

  • Ep. 145 – David Meerman Scott “I think I’m successful because I have the ability to see patterns in the universe before other people see them“

    13/01/2020 Duration: 53min

    David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Most passionate about Over the last five years, I’ve been thinking very, very deeply about what’s coming next after the social media and real-time revolution. The reason I’ve been thinking so deeply about this is tha

  • Ep. 144 – Russell Dalgleish best advice to entrepreneurs “never assume that you understand why someone buys your product”

    06/01/2020 Duration: 39min

    Serial Scottish Entrepreneur and Investor, Strategist and Innovator Russell has enjoyed the benefits of a highly successful international career in the technology sector and now focuses his efforts on supporting owners and boards of companies to devise and implement growth strategies to create shareholder value. In his earlier career he has held board leadership positions with International companies achieving turnover more than £200m. Core areas of focus are Leadership, Innovation, Entrepreneurship and Strategic thinking. He is a regular speaker at events on Leadership in business and has spoken at conferences from Los Angeles to Abu Dhabi. Russell is founding Managing Partner of the advisory group, Exolta Capital Partners, www.exolta.com and Founding Chairman Scottish Business Network, the global network supporting Scottish. Not all work - since turning 50 he has developed a passion for endurance events and can often be found at weekends mud splattered clambering over obstacles and "trying to keep up". &nbs

  • Ep. 143 – Technology (AI) Vs. Humanity 2020 will reach the highest levels of contravention

    30/12/2019 Duration: 01h09min

    Technology (AI, Automation) Vs. Humanity2020 will reach the highest levels of contraventionWhere should entrepreneurs put their $1 for marketing on in 2020?(and there is a clear winner!!)Elon Musk: “Mark my words, AI is far more dangerous than nukes. Far.” Mark Schaefer: “The most Human Company wins” IDC: “big data and business analytics will surpass $210 billion at a CAGR of 11.9% in two years.” Technology Vs. Humanity - 6 of my most successful entrepreneur guests on the Reach or Miss show are leading the changes. Let’s hear what they think is the most important of the two. Humanity is the King for entrepreneurial success   Mark Schaefer “Marketing is sick right now. It’s too tech-centric instead of human-centric… If you don’t have customers, you don’t have a business.”     Most passionate about I’m a person who is always looks forward, so I’m always in the process of reinvention. I tend to be almost obsessed with the big problems in our business. When I wrote my last book, Known, it was

  • Ep. 142 - Jeremy Goldman - You can't get your whole satisfaction from getting to the top - the satisfaction needs to be the whole journey

    23/12/2019 Duration: 33min

    Futurist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, and more. Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM Books in November 2012, hitting the #1 spot on Kindle for social media and business. In his spare time, Jeremy blogs and curates news daily to his Twitter following of 55,000. Most passionate about I had an interesting year. I sold my company, Firebrand Group, which I had started seven years ea

  • Ep. 141 – Blake Jamieson studied economics and today is a Portrait Artist for Professional Athletes

    16/12/2019 Duration: 41min

    Blake Jamieson is a pop portrait artist in Manhattan, NY. He paints pop art portraits for professional athletes and celebrities, including Howie Mandel, Drew Brees, Joe Montana, Gary Vaynerchuk, and over 250 other professional athletes in the NFL, NBA, NHL, MLS, and PLL.  Blake's path to becoming a full-time artist was far from traditional. Despite his passion for art at a young age, Blake decided to forgo art school for a more "practical" degree, studying Economics at UC Davis. After graduating, Blake began his career in digital marketing at Zynga. He worked in digital marketing for nearly a decade, working for small tech startups to publicly traded companies. On his 30th birthday, Blake decided it was time to stop building someone else's dream, and start to following his own passions. He began painting full-time nearly five years ago, and has carved out a niche that allows him to paint every day. Most passionate about I’m a portrait artist located in NYC. I’ve had an interesting rollercoaster

  • Ep. 140 – Nick Loper, host of the Side Hustle podcast, helps thousands of people earn extra money outside of their day job

    09/12/2019 Duration: 26min

    Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Most passionate about I’m pumped because I had a couple of sick kids with me for a whole week and they went back to preschool today so I have many tasks to accomplish – mainly, to create different content for the Side Hustle Show and additional channels. I host the weekly Side Hustle Show, which is about how to build a business in your spare time and create ways to make extra money. I’ve been doing it since 2013 and it’s just past 10 million lifetime downloads. It has been a totally life-changing project. We just started as a part-time experiment with a 50-dollar microphone from my living room. Today the weekly podcast is the main focus and there is also a blog component

  • Ep. 139 – Bob Burg – “shifting your business context from getting – to giving, is the most financially profitable”

    03/12/2019 Duration: 30min

    Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida. Most passionate about I keep doing what I’ve done for the last 30 years. I’m still speaking and writing but I did

  • Ep. 138 – Shama Hyder: “It’s lonely at the top only if you were also lonely at the bottom”

    25/11/2019 Duration: 28min

    Shama Hyder Show NotesShama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business W

  • Ep. 137 – Deborah Levine: I try to feel at home with the history as well as being part of the future, of making a difference.

    19/11/2019 Duration: 46min

    Deborah Levine Show Notes Deborah Levine is the award-winning author of 14 books and the founder/editor of the American Diversity Report. Deborah was born in Brooklyn and raised in Bermuda. Her background includes advanced degrees in cultural anthropology, religion, and urban planning. Inspired by her father, a US military intelligence officer assigned to interrogate Nazi prisoners of war during World War II, she is a former executive director of Jewish Federations. Named by Forbes Magazine as one of the top 10 Diversity & Inclusion Trailblazers, Deborah is the inventor of cognitive technology for addressing unconscious bias. Her work as an entrepreneur includes creating the Women’s Council on Diversity, the DuPage/Chicago Interfaith Resource Network, the Youth Multicultural Video Contest, and the Southeast Global Leadership Academy. Most passionate about My passion today reflects my work for a decade, making a difference in the world by looking at prejudice, religious diversity, and hate, including

  • Ep. 136 – Climbing mountains and entrepreneurial success – The 3rd and last part – Some of the most amazing mountains’ stories you heard

    11/11/2019 Duration: 30min

    OK, my dear Reachers. This is the third and last part (for now…) of the Reach Or Miss mountains project; Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast. You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success. From the incredible story about a young man that hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons, To learning how mountaineers prepare to their journey to the peak of Mount Cotopaxi in Ecuador, To climb the mountain “that we call life that we always have to be climbing and never to give up…”, to open a company that takes young people to an ‘Adventure Therapy’ on the mountains of Ireland, or another outdoor journey, To climb 888 stairs (45 floors) of an office building in downtown Dallas for a fundraiser for lung cancer.”   I hope these mountain stories will encourage you to find out

  • Ep. 135 – Climbing mountains and entrepreneurial success – The 2nd part – Listen to a few more of the most amazing mountains’ stories you heard

    04/11/2019 Duration: 33min

    Episode 135 Show Notes This is the second part of the Reach Or Miss mountains project; Listen to these incredible mountain stories I heard from successful entrepreneurs I interviewed on my podcast From the incredible story about the film Manjhi – The Mountain Man, To climbing day after day for a week the beautiful mountains of Montana in Yellowstone, To climb the mountain of going from a hobby to leaving your solid nine-to-five job and start trading full time for a living, to climb the huge mountain of losing the love of your life, and then, 4 years later, to be diagnosed with cancer, Or making a promise to climb the Kilimanjaro: “I’ve made a decision in my life that I’m not going to be afraid of the things I’ve never done before.”   What should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary step to reach your peak? Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is ne

  • Ep. 134 – Climbing mountains and entrepreneurial success – A few of the most amazing mountains’ stories you heard

    28/10/2019 Duration: 46min

    Episode 134 Show Notes Incredible mountain stories I heard from successful entrepreneurs I interviewed on my podcast From the marathon monk course on a mount Hiei in Japan, To climbing the Machu Picchu in Peru to climbing the mountain of becoming a one-billion-market-cap company, to work with a paralyzed young Mom with a two years old daughter, that had a catastrophic traffic incident and dreamt on skiing with her daughter one day To climbing Mount Whitney in the Sierra Nevada Mountains. 16000 feet. The highest mountain in America (outside Alaska) Or climbing the mountain of Depression and Anxiety – “The biggest mountain that I have climbed and I haven’t looked back ever since.”   What should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary step to reach your peak?   Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fa

  • Ep. 133 – The formula for reaching Entrepreneurial Business Success

    21/10/2019 Duration: 28min

    Episode 133 Show Notes After twelve years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 100 successful entrepreneurs, and listening to hundreds of thousands of them, here are the three factors of the Formula for Entrepreneurial Business Success.   1. The thing that’s needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about s

  • Ep. 132 – Paul Bratby – one in 10000 tech startups are in profit in the first year. We are profitable in our first year.

    17/10/2019 Duration: 44min

    Paul Bratby Show Notes Paul Bratby is the founder of Trade The Fifth, an Elliott Wave program designed to educate traders and investors on the financial markets so they can take responsibility for their own portfolios and trading accounts by learning how to ride the profitable Fifth Wave setup. Paul started in the business over 14 years ago, and combined his career as an Engineer along with his Military Mindset to develop a repeatable trading and investing strategy that he has used to manage 8-figure accounts.   Most passionate about I retired as a money manager five years ago. But I got bored, so I started a hobby. This hobby was revolving what I was most successful at, which was trading, investing in stocks and shares, and future contracts, these sorts of things. It started to keep me occupied to help people realize their dream. I had a dream to move to Spain, live in a villa by the sea with a beautiful sea view, have a pool, and live a nice and comfortable life. I’ve got all of that. Everybody h

  • Ep. 131 – The combination of profession content and social media allows any experts to gain wealth

    07/10/2019 Duration: 38min

    Episode 131 Show Notes 4 successful entrepreneurs share their path to success “When I wrote my last book, Known, it was about how creating an effective, powerful personal brand is really the only sustainable, competitive advantage we can have. I was addressing the question: Could anybody become known?” (Mark Schafer) I thought about this book when I interviewed Phil Friedman. Phil decided to stop being frustrated as a university professor teaching philosophy and made a career shift, studied yacht design, and basic structural and mechanical engineering. He then entered the marine industry as a yacht builder, boat and shipyard manager, small-business and start-up advisor, and yachting writer and editor. But the most exciting part of this story is how Phil managed to make this shift. I asked Phil which marketing or sales tool helped him most to establish his expertise and become a Yacht and Marine consultant; his answer was very clear:   Phil Friedman Marine Industry Consultant Phil Friedman has a l

  • Ep. 130 – Angela Maiers: What is your genius as an entrepreneur? And how will you share it?

    01/10/2019 Duration: 49min

    Angela Maiers Show Notes Angela Maiers has been listed as one of IBM’s Top 20 Global Influencers, named by Forbes as one of the Top 5 Education Leaders to Watch, in 2017 and 2018,  and is among Huffington Post’s Top 100 Social Media Influencers! Angela founded the global movement, Choose2Matter in 2014. The non-profit organization grew out of the impassioned response to a TEDTalk she gave on the power of two simple words, that went viral. YOU MATTER! She is the author of nine books, including the highly-acclaimed Genius Matters and Classroom Habitudes. Futurist. Innovator. Educator. Entrepreneur. Change Maker. Angela Maiers is on a mission to disrupt the status quo and to empower every individual to change their own world, if not the world around them for the better. It is fair to say she leaves no room unchanged. Please join me in welcoming – Angela Maiers! Most passionate about As long as I can remember, my passion and my mission have been to educate. I’m a linguist, and the root of the w

  • Ep. 129 – Ramon Ray’s best advice for entrepreneurial business success: “I’m all about relationship building.”

    23/09/2019 Duration: 50min

    Ramon Ray’s Show Notes Ramon Ray is an entrepreneur, author, and speaker who loves burnt pancakes, bacon, and eggs. He is the founder of Smart Hustle Media and has started four companies (two of which he has sold). Ramon has authored four books. His latest book is “The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand.” Ramon has been invited as an expert witness to the United States Congress. He has also been invited by the Office of the President of the United States to speak at the White House on personal branding. Additionally, he has produced many events including the “Smart Hustle Small Business Conference,” “Small Business Summit,” “Small Business Technology Tour,” “Small Biz Big Things” and more. Ramon’s expertise is in technology, marketing, sales, business startups, and growth. His favorite topic is personal branding. He interviewed President Barack Obama during the President’s first l

  • Ep. 128 – Deborah Mills-Scofield: “One of the three tenets I live by is: ‘Rush to discover, don’t rush to solve!’”

    16/09/2019 Duration: 32min

    Deborah Mills-Scofield Show Notes Deborah Mills-Scofield helps mid- to large-sized companies make “strategic planning” a verb. She is also a partner in an early-stage venture capital firm. Deb has written for Harvard Business Review and other venues, including her own blog, and has contributed to several books. Deb graduated from Brown University in three years and helped start the Cognitive Science concentration. After graduation, she went to AT&T Bell Labs, where her patent was one of the highest-revenue-generating patents for AT&T and Lucent. She is on the Advisory Council of Brown University’s Engineering School and lectures at Brown. Deb also mentors student entrepreneurs of all types, advises in the Brown Design Workshop, and supports those involved in STEAM. She measures her success by her clients’ success and their impact. Most passionate about There are two parts to that answer. The first part is my ‘work’ work, the paying kind, in which I’m working with mid- to large-sized companies, help

  • Ep. 127 – Melinda F. Emerson, “SmallBizLady”, America’s #1 Small Business Expert, shares her 12 P’s of ruling a successful business

    09/09/2019 Duration: 44min

    Melinda F. Emerson Show Notes Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an international expert on small business development and social media marketing. Melinda is also the president of the Quintessence Group, a marketing consulting firm based in Philadelphia, PA serving Fortune 500 clients who target small businesses. She has published over 5000 articles on small business on her blog. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She is a former columnist for The New York Times and Entrepreneur. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition, and her latest book is Fix Your Business.   Most passionate about  The thing that I’m most passionate about is to stop small businesses failures. That what keeps me up at night and keeps me going every day. I love entrepreneurs; we are the bravest, strongest, most committed people in the world. But a lot of us struggle to run a business. So my

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