Reach Or Miss

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 111:48:12
  • More information

Informações:

Synopsis

The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.

Episodes

  • Ep. 166 – Riggs Eckelberry “If you want to transform an industry, find the people who don’t have access to it—like Uber or Airbnb.”

    08/06/2020 Duration: 48min

    Riggs Eckelberry doesn’t look like a bomb-thrower. And yet, he’s driving the disruption of a trillion-dollar industry that has fallen behind the times and is affecting the health of millions. That industry is Big Water. Simply, those billion-dollar centralized water systems aren’t coping with demand, and water quality is getting worse. The answer? Instant InfrastructureTM. Businesses are doing their own water treatment, using modular, prefabricated systems that are trucked right on site. They get better water quality, lower rates through recycling, and even improved environmental grades! Ten years after launching public company OriginClear, Riggs and his team are offering those truck-in-place modular systems in the USA, while licensees are building products internationally using OriginClear’s low-energy, chemical-free innovation.   Most passionate about I’ve been working in the industrial water industry, which is an enormous, trillion-dollar industry. Yet, it’s not doing its job; only one-fifth of sewage

  • Ep. 165 – Justin Goodbread: I had so many people tell me ‘No… But whenever I hear the word NO it fuels my success!

    01/06/2020 Duration: 35min

    Justin Goodbread, CFP®, CEPA®, CVGA®, owner of FinanciallySimple.com, is a nationally recognized financial planner, financial educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience starting, buying, owning, and selling businesses. Justin is a two-time winner of the Investopedia Top 100 Advisor award and Exit Planning Institute’s Exit Planner Leader of the Year. Recently, Justin published his first book: The Ultimate Sale. In it, he shows business owners how to create long-term value and accelerate growth in their company with the ultimate goal of selling the business for top dollar when the owner wants to retire. Justin already wrote the first draft of his second book, and is on a mission to publish a book per year aiming to publish 10 books before the age of 50.   Most passionate about I’m most passionate about trying to change the future for so many business owners, here in the US and around the world. A study by the Exit Planning Institute says that out of 5.6 mill

  • Ep. 164 – Jesse Krieger: “First, let’s normalize failures. The number of things that I’ve started and didn’t work is astronomical.”

    25/05/2020 Duration: 46min

    Jesse Krieger sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice. In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life and holds degrees from University of California, Berkeley, as well as National Taiwan University and Beijing Normal University. It has been his honor to publish 100+ books during his 6-year tenure as founder & publisher of Lifestyle Entrepreneurs Press - The Publisher for The Passionate.   Most passionate about Today I’m the publisher of Lifestyle Entrepreneurs Press. We are the “Publisher for the Passionate.” I also run a crowdfunding platform called Publishers that connects writers to readers and finds the right publisher for them. I’m most passionate about creative entrepreneurs who have had incredible life experiences and who want to share

  • Ep. 163 – Kasey Jones key success factor: “one of my biggest advantages is that I have zero professional training or education in marketing.”

    18/05/2020 Duration: 43min

    Kasey Jones, founder of A Better Jones is deeply passionate about helping people, teams, and organizations grow. She has defined her career leveraging creative and innovative methods to build long-lasting relationships with the people that matter most to your business - buyers, partners, and community. Kasey’s experience spans nearly every aspect of sales, marketing, business development, and community organizing at startups including Notion, GoodData, Postano, and even Obama for President. She discovered her affinity for the startup life by working on political campaigns where she realized she thrived in chaos, had a knack for doing big things with few resources, and loved the challenge of being perpetually in over-her-head. A passionate advocate for underrepresented sales professionals, Kasey also cofounded The Other Side of Sales, a podcast and resource committed to evolving the culture of B2B sales to be more inclusive and to empower underrepresented sales professionals. Also, Sales Hacker has named

  • Ep. 162 – Sarah Evans: “I didn’t realize that I had an entrepreneurial spirit. However, I took the risk 11 years ago and haven’t looked back.”

    11/05/2020 Duration: 25min

    Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, is a digital PR strategist, consultant, global brand correspondent and keynote speaker, who works with companies worldwide to create and improve their social and digital PR strategies. Her team is able to advise on branding, marketing, advertising, and public relations. Additionally, Sarah has been a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Cisco, SAP, Wal Mart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. She is currently a member of the Forbes Agency Council. Previously, Sarah worked with a Chicago-area crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.   Most passionate about My world is all digital PR. I started my business around 11 years ago and it has gone through a lot of changes a

  • Ep. 161 – Sean Castrina: “I started Advantage Handyman, not a sexy business. Well, It turned into a multi-million-dollar company.”

    04/05/2020 Duration: 38min

    Sean Castrina lost his "dream job" 25 years ago and decided he would never be dependent on an employer for his financial security again. He became a millionaire at 36-years-old by becoming a serial entrepreneur, starting more than 20 companies and currently running 9 companies. His newest book, the World's Greatest Business Plan, helps people by providing a simple step-by-step plan for those who cannot afford to fail. He has contributed to some of the most recognized media outlets including Forbes, Inc., Yahoo Finance, MSNBC, as well as guest lectured at some of America’s finest colleges.   Most passionate about What I’m passionate about for the next 30 days (and for the previous 30 days) is finishing my third book, called The World’s Greatest Business Plan. The reason I wrote this book is that too many business people and startups don’t have a business plan. I went to Amazon and read the first pages of 10 books all about business plans. One book was worse than the next; they were outdated, the

  • Ep. 160 – Amy Vernon’s “Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say”

    27/04/2020 Duration: 41min

    Amy is a digital Swiss army knife. Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media, cybersecurity, blockchain, and marketing technology. Craigslist founder Craig Newmark named her as one of 5 women bloggers to follow, and PeerIndex named her the 15th most influential woman in tech on Twitter. She was a member of a Pulitzer Prize-winning staff at the Miami Herald and once converted a two-prong electrical outlet to a three-prong grounded outlet without electrocuting anyone.   Most passionate about I have been working on a couple of projects with a group that worked together, and today I’m talking with a few companies about getting involved with community and audience development, which is the sweet spot where my skills intersect. The phrase “audience development” came out of the journalism world. You first have a product, which is the journalism, and then there is the audience, which you want to develop to read and watch the produ

  • Ep. 158 – Lance Tyson – “People buy emotionally but justify it logically. Entrepreneurs sell thanks to their enthusiasm, but they need to find the logical reasons for people to buy.”

    13/04/2020 Duration: 32min

    A born entrepreneur and self-starter, Lance Tyson is an authority in the sales world with a passion for developing strong business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. After leaving school to start his first business, Lance began working for Dale Carnegie. He rose through the ranks eventually building the most successful Dale Carnegie operation in North America. After a fifteen-year run, Lance sold his interest in Dale Carnegie in order to form a new company, Tyson Group. The focus of Tyson Group is to diagnose your sales team and propose solutions that deliver results that make sense for your organization and needs. We aren’t just a company that provides training—we are a partner that provides solutions   Most passionate about Our organization helps entrepreneurs and salespeople compete in this complex world. That’s what I’m passionate about. Many of the entrepreneurs we work with are very product-hea

  • Ep. 157 – Bill Cates: “For me, success means abundance in my life. Money is OK, as long as it doesn’t own you – as long as you own it!”

    06/04/2020 Duration: 31min

    Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.  A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.   Most passionate about I’ve been in business for 40 years, always in marketing and in growing businesses. I built two book-publishing companies and sold both in 1989. Then I got into the business of writing, speaking, coaching, and helping other entrepreneurs build their bus

  • Ep. 156 – Christina Rowe The women behind Facebook’s 322,000 women entrepreneurs’ group

    30/03/2020 Duration: 37min

    “Prepare to ‘climb the mountain’ until things click. If you get off, game over! But you will get there!”  Christina Rowe is a marketing expert, a speaker, an author, and the founder of Women Helping Women Entrepreneurs, a global online community of more than 320,000 female entrepreneurs. Christina is also the founder of Stand Out! Media Group, as well as the creator of the Stand Out Online Membership program; the first "All in One" membership program designed to enable participants to eliminate the overwhelm, frustration, and confusion inherent in the online marketing process while getting massive exposure for their businesses through Influencer Marketing (www.standoutonlinesystem.com/get-featured).   Most passionate about Right now, I’m leading the Women Helping Women Entrepreneurs community as a group on Facebook. We have 316,000 members around the globe. We have a lot of local and country groups as well. It has been an incredible movement. My main focus has been on expanding it and having more wo

  • Ep. 155 – Ross Quintana best advice to entrepreneurs “Know yourself. So many people don’t really understand their own brand.”

    23/03/2020 Duration: 50min

    Ross Quintana, Founder of Social Magnets a Social Megnets and Personal Branding Company. Buzzsumo Top 100 Social Media Influencer, Content Creator, Writer, Multi-talented Business Futurist with a Passion for Customers, Employees, and Thought Leadership. Most passionate about The first item on the list is my personal brand. At my business, Social Magnets, we do personal branding along with social media management. I am constantly refreshing my own brand. My two goals for my personal brand in 2020 are what I call “The Content Army,” which is about sharing one’s voice. You have to create a ton of content in order to be heard out there. You need not only quality content but also a quantity of content. So, my goal is to work on my “Content Army” across many different formats. My second goal is to focus more on social video. I was one of the early adopters of live streaming but I still feel that I need more of that. It’s so easy to feel that you are creating a lot of content but are not really out there. Social vid

  • Ep. 154 – Anthony Sarandrea started off door knocking and built a company to $100k+ per day helping over 1M customers a year

    16/03/2020 Duration: 35min

    Anthony started off door knocking and built a company to $100k+ per day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month. He is consistently featured as one of the tops “under 30 year old” entrepreneurs and was featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.   Most passionate about Today we help match Americans with different financial products. We help them make more money or, more often, in our case - save more money. We get millions of people a day visiting us online, with our advertisement and help them with different financial problems they are facing, educate them, and connect them with various financial partners that we work with. We help them with their insurance programs, mortgage refu

  • Ep. 152 – Social Media is the best chance for entrepreneurs to reach fast, big, long-term success – Heading to the SMMW20 conference

    02/03/2020 Duration: 59min

    Three entrepreneurs who used social media to stand> out and one influencer that helps us understand what’s next [caption id="attachment_3930" align="aligncenter" width="150"] Dhariana Lozano[/caption] [caption id="attachment_5574" align="aligncenter" width="150"] Blake Jamieson[/caption] [caption id="attachment_6023" align="aligncenter" width="150"] Dr. Ai Zhang[/caption] [caption id="attachment_5721" align="aligncenter" width="150"] David Meerman Scott[/caption]  Wednesday, February 26, 2020—I’m making my last preparations for my flight tomorrow to San Diego, where I’ll attend the largest and most important international conference for social media. In my bag, along with my laptop and book, are two of the best face masks, which I promised my daughter (and the mother of my first granddaughter, four months old) that I’d wear throughout the flights to the conference—a 22-hour journey. The coronavirus crisis is huge. For the sixth year in a row, I’m flying to the Social Media Marketing World Confer

  • Ep. 151 – Ted Rubin: It’s always about relationships. For me, it will always be about Return on Relationships

    24/02/2020 Duration: 49min

    Ted Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) ... and a principal shareholder until the November 2016 7-figure acquisition by Inmar. In the words of Collective Bias Co-Founder, and content marketing thought-leader, John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger/ influencer community, clients and employees, you drove the epic growth.” His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence... Selling to the Digitally Connected Customer was released in May 2017. Ted is currently writing his latest book, along with business partner and Retail Thought Leader J

  • Ep. 150 – Dane Maxwell built $2 million companies by starting 16 businesses, and failing with 11

    17/02/2020 Duration: 57min

    He almost didn't think there was a place for him to belong anywhere, but business saved his life and gave him a sense of purpose and significance. That kind of belonging gave him endless fuel because he had never felt it before. He started 16 business and failed a lot, 11 times. Each time he learned, figured out what worked and what didn't and has started 5 successful profitable businesses. He has gone on to create over 15 millionaires with his teachings. He specializes in helping underdogs start successful businesses. Dane also has a passion for singing and he is the author of the upcoming book Start From Zero. Most passionate about I’m extremely passionate about loving my customers. I’m always passionate about demonstratively and deeply listening and really striving to care and love the customers I’m working with, in all my businesses. It’s extremely profitable. Listen to your customers in terms of the intention that you can hold people when you listen so deeply to them so you know their inner workings and

  • Ep. 149 – The surprising breakthrough of these outstanding entrepreneurs: Guy Kawasaki, Michael Stelzner, Marcus Sheridan, Dr. Ai Addyson-Zhang and John Nemo

    10/02/2020 Duration: 45min

    Many entrepreneurs think that starting your entrepreneurship means leaving your ‘Nine to Five’ job. And, it sure is. However, the technology revolution opens endless opportunities to reach faster, easier, and bigger successes through your entrepreneurship. These five entrepreneurs made a considerable shift from their previous jobs to the entrepreneurship they chose to start. It allowed them to find much bigger opportunities that led to massive success.   Listen to their stories and think which of these opportunities can be a game-changer for your business.   Guy Kawasaki   From being a marketing and salesperson in the jewelry business, to become the chief evangelist of Apple, the chief evangelist of Canva, and the host of Remarkable People podcast. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and the creator of Guy Kawasaki’s Remarkable People podcast. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of B

  • Ep. 148 – Dr. Ai Addyson-Zhang key success factor: “Action! Taking action. There is nothing more powerful than taking action.”

    03/02/2020 Duration: 39min

    Dr. Ai Addyson-Zhang is an educator and entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland in the U.S. Ai is the founder of Classroom Without Walls, an independent and progressive school that helps young adults become future-ready. She is also an Adobe Education Leader, HubSpot Academy Instructor, and SEMrush webinar host. Ai’s work has been featured in Forbes, Inside Higher Education, Pearson Education, and Mark Schaefer’s book, among others. Ai hosts two weekly live streaming shows, in which she interviews thought leaders in social media and education, such as Seth Godin, Mark Schaefer, and Neil Patel. She frequently speaks at academic and industry conferences including VidCon, Global Marketing Day, Global Digital Marketing Summit, Social Media Week Lima (the largest social media marketing conference in the Midwest), and others. Most passionate about For 10 years, I was a professor of communication and public relations at a few universit

  • Ep. 147 – Nicolas Babin “I have a daily mantra (from Japanese) : Fall down 7 times but stand up 8 – this is the key for all success in entrepreneurship”

    27/01/2020 Duration: 41min

    Nicolas Babin, a french citizen has over 30 year experience in high tech industry. He has worked and lived for over 20 years in the US, Europe and Japan. He is a pioneer in AI and robotic having served over 15 years at the helm of Sony Europe. He was managing director of Sony Entertainment Robots Europe and head of communication for Sony Europe. He then was managing director of several companies in the US, UK, Germany and France. Nicolas created and developed over 21 companies in his career so far. He has sat and sits on many boards as a non executive and executive member.   Most passionate about I am most passionate about the project that takes up about 80 percent of my time today. It’s a company that I started three years ago with an associate and good friend of mine, Benoît Mirambeau. The two of us started a diabetes management company named MirambeauAppCare. This company manages diabetes, especially the level of insulin that people need to inject themselves with based on their doctors’ protocols, gly

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