Reach Or Miss

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 111:48:12
  • More information

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Synopsis

The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.

Episodes

  • Ep. 186 – Devin Miller: “Responding to customers right away has grown our business better than any-thing else.”

    26/10/2020 Duration: 23min

    Devin is an entrepreneur, patent and trademark attorney, and an Intellectual Property expert. He specializes in protecting startup and entrepreneurial companies with IP Legal Advice, setting them up for success in their business! In addition to founding and running Miller IP Law, he is the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring. Devin has worked with the likes of Amazon, Intel, Red hat and Ford. He is passionate about helping businesses and has a drive to educate and entertain listeners with years of experience as a calm speaker, and veteran podcaster.   Most passionate about My main focus is on what's called Miller IP Law. It's a patent and trademark law firm that helps startups and small businesses. Another focus is on startups I founded: one in the wearable space, another that is a software as a service startup, and a couple of others that are getting ready to launch. Best advice for entrepreneurs The first thing to do is

  • Ep. 184 – Three things good businesses do well – With Bill Flynn

    12/10/2020 Duration: 39min

    With more than thirty years of experience working for and advising hundreds of companies, including ten startups, Bill Flynn has had a long track record of success; five successful outcomes, two IPOs, and seven acquisitions, including a turnaround during the 2008 financial crisis.  He has been a VP/Sales eight times, twice a CMO, and once the GM of a division of a $100MM+ IT services company until he pivoted to becoming a business growth coach. As a coach, Bill has earned certifications and cultivated partnerships from organizations such as ScalingUp, Metronome United, Predictive Index, MassMEP, Small Giants, and The Neuroleadership Institute. He is also an author and international speaker. Bill’s best-selling book - Further, Faster - The Vital Few Steps that Take the Guesswork out of Growth continues to garner a 5-Star rating.   Most passionate about I help leadership teams take the guesswork out of growth. I'm probably most passionate about my daughter. On the professional side, I think it's a sha

  • Ep. 183 – The secret of winning your customers: The What, The Who, And the How.

    05/10/2020 Duration: 43min

    Getting customers is what entrepreneurs say they struggle with most.   When we talk about entrepreneurship success, we still talk about very low success rates (The last formal numbers are still between 5%-10%. Of course, it depends on how success is defined). The first reason (42%) entrepreneurs say what they fail for is “No market need”. There are usually two reasons for not finding the market need: Either you didn’t focus on the right customers, Or your product definition wasn’t correct.   The What A product or service definition contains 3-5 words;  your answer to the question, “What do you offer?” Based on the answer to the question “What problem do you solve”   Why is defining your product or service critical? ⌘ That’s how customers will find you ⌘ It differentiates you from your competitors ⌘ It attracts clients ⌘ It’s the basis for leading your market category The one rule of defining your product: In defining your product, you should focus on your customers’ point of view: You need

  • Ep. 182 – Joe Karlsson ”It took me years to get there, but right now I have my dream job!” Can you say the same??

    28/09/2020 Duration: 28min

    Joe Karlsson is a software engineer turned Developer Advocate at MongoDB. He comes from the frozen tundra of Minneapolis, Minnesota (and yes, it does get really cold here, and no, not everyone here has the accent from the movie, Fargo). Joe has been primarily a Node and JavaScript engineer. He has been writing, teaching, and talking about code his entire career. Sharing what he knows and continuing to learn about programming is truly the thing he loves doing the most.   Most passionate about I’m most passionate about Developers Advocate. I work for a database software tech company called MongoDB. As part of my job, I get to hang out with developers all the time. I make cool tools for them, or documentation, I speak at tech conferences and I make videos at Twitch stream. Whatever developers need, I make that for them. I still consider myself a software engineer, but I'm just better at engaging with developers. Joe’s career and story I first started learning how to program. I started learning it out of fea

  • Ep. 181 – Lisa McLeod: “The money always follows the meaning”. How to find your entrepreneurship’s Noble Purpose?

    21/09/2020 Duration: 29min

    Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas.   Most passionate about The thing I am passionate about today is thinking about people waking up excited to go to work. But, as the years go on, and especially today, it’s hard to wake up feeling like you have that sense of purpose. And if you’re not waking up feeling like that, your employees are definitely not waking up feeling that way. To create a successful business, you need two things: You need competitive differe

  • Ep. 180 – Entrepreneurial Marketing Success – The 3 successful entrepreneurs that affected you most

    14/09/2020 Duration: 53min

    Guy Kawasaki, David Beebe and Kate Erickson talk about three revolutions you must implement in your Business today:✓ The ‘customers who are fans’ revolution ✓ The social media revolution, and ✓ The broadcast revolution Hi, entrepreneurs reachers. How are you? We are at the end of the summer. Probably the strangest summer most of us ever went through; the world has changed. Dramatically. The scary thing is that we don't know what the new world is going to look like. Everything is still shifting; what I do know that this is the best opportunity for entrepreneurs to take the time and make their entrepreneurship the business they want to have. And I want to help you at this uncertain time. So I went to look for the entrepreneurs that affected you most by analyzing which entrepreneurs you chose to listen to most and what they stand for. These are the results: The first entrepreneur that most of you chose to listen to is Guy Kawasaki. Guy Kawasaki was Apple's Chief Evangelist, and today is the Chief evangelist of C

  • Ep. 179 – Climbing mountains and entrepreneurial success – The 6th and newest part – Some of the most amazing mountains’ stories you heard

    07/09/2020 Duration: 26min

    Hi, my Reachers. This is the third ‘Mountain Episode’ in 2020, and I think you would love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 6th and newest episode where successful entrepreneurs share their mountains stories.   Listen to these incredible mountain stories I heard from the successful entrepreneurs I recently interviewed on my podcast. You can then listen to the full interview with each of them and hear about their visions, struggles, and how these entrepreneurs reached their success.   From the entrepreneur that climbed the Kilimanjaro To the entrepreneur that quoted, “We don’t climb mountains because they are there; we climb mountains because others won’t.” And said it’s the same with entrepreneurship - “I do what I do because others won’t.” To the entrepreneur whose company’s name is Stone Pick “because, as entrepreneurs, we see our goal at the top of the mountain.” The one who said that with the acquisition option for entrepreneurs, “it’

  • Ep. 178 – Jeremy Parker swag.com “I’m never satisfied in terms of customer success. We should go above and beyond to make our customers’ experience great.”

    31/08/2020 Duration: 32min

    Jeremy Parker is an award-winning documentary filmmaker and serial entrepreneur. He is the Co-founder and CEO of Swag.com, the best place for companies to buy quality promotional products that you'll actually want to keep.  They work with 5,000+ companies including Facebook, Google, Amazon, Netflix, Spotify and Tik Tok. They are #218 on the 2020 Inc 500 (fastest growing companies in the US). Jeremy was also named by CrainsNY as one of the 40Under40.   Most passionate about I’m working on com. We provide custom promo products that people actually want to keep. We launched the company in early 2016 and we are the fastest growing promotional products company in the country. We were just named among the 500 fast-growing companies in the US—the “number 218” fastest-growing company in the States. Our main passion at this point is taking the easy and streamlined buying experience that we developed, not only to buy swag but also to distribute swag and send swag to all remote addresses. Espec

  • Ep. 177 – Dr. Travis Zigler: “To become an overnight success, you need to be persistent for years and years…”

    24/08/2020 Duration: 36min

    Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal one million dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Previously, Dr. Travis and Dr. Jenna owned two optometry practices, which they sold in 2017 to focus on their online efforts. Dr. Travis enjoys reading to his son, Jude, traveling to Jamaica, and playing the ukulele while he drinks his morning coffee. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online—more specifically with Amazon, which is one of his superpowers. As a specialist in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon. Travis's favorite quote: Live as if you were to die tomorrow. Learn as if you were to live forever. - Gandhi   Most passionate about Today I’m 36 years old and a m

  • Ep. 176 – Bart Rupert talks about how entrepreneurs can buy their competitors as part of their growth strategy, without investing their own money!

    17/08/2020 Duration: 45min

    Bart Rupert has a strong Mergers & Acquisitions background across Fortune 500’s and startups within industries such as technology, software, energy (oil, gas, and solar), healthcare, real estate, managed services, and construction. He founded nearly 30 companies, negotiated over $500M in contracts & business deals, grew a corporate start-up from inception to $10M, grew a healthcare company from $8M to $75M, and grew an energy company from $22M to $115M+. He has made a career buying & selling companies for a living, facilitated the sale of luxury, premium real estate, and taken ownership of companies across three different countries using none of his own money.   Most passionate about Today I help entrepreneurs learn how to buy and sell companies for a living. The reason we do that is because, statistically, 88% of all new wealth in the world is created by selling small medium-size businesses and real estate. I started off extremely poor. We couldn’t make rent or pay bills. I figured out that

  • Ep. 175 – Shane Barker: “People ask me, ‘What can I do to become successful?’ and I say, ‘Fail fast and fail hard.’”

    10/08/2020 Duration: 29min

    Shane Barker is an instructor for a Personal Branding -Influencer Marketing at UCLA. He has been in the influencer space for over 8 years and has been a keynote speaker at the Influencer Marketing Days Conference, Influencer Marketing Hub, and Influencer Marketing Summit Mexico. Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman. He does 2-day Influencer Marketing Workshops for brands and agencies all over the nation and is a top contributor at INC, Huffington Post, Forbes, and Salesforce.   Most passionate about I help businesses grow offline and online. That’s what I’ve done for over 25 years and what I’m most passionate about. Shane’s career and story I started working for a restaurant chain store, where I was in charge of opening up new restaurants. It was mainly taking care of the POS (Point of Sale) system. I did that for several years all over the US. That was my first p

  • Ep. 173 – Jason Keath Key success factor “Having a network even before we needed it has been a huge driver of our success.”

    27/07/2020 Duration: 26min

    Jason Keath is Founder and CEO of Social Fresh, a social media education company. He is a social media analyst and speaker. He graduated from the UNC Charlotte in 2004 with a Bachelor of Fine Arts in Design and Photography. He has worked in leadership consulting and as a creative lead for various advertising and digital agencies before becoming an independent consultant in 2008. Since then Jason has worked full time on building Social Fresh, a company that offers insights, training, and education resources to companies that range from the Fortune 50 to small businesses.   Most passionate about Obviously, there have been changes in the world today, but at the root of our business, we are an advent company in many ways. We teach people social media marketing, we teach them how to improve their businesses using social media, we produce in-person conferences, we train some of the big companies, and we do consulting. Recently, obviously, we have been doing much more consulting with medium to large businesses

  • Ep. 172 – John Jonas: “After a month of working with Philippine Virtual Assistant I realized that there are two of me… I replaced myself in my business…!”

    20/07/2020 Duration: 29min

    John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over 1,000,000 Filipino resumes and over 300,000 employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.   Most passionate about The thing I’m always working on is helping people to outsource their businesses. I love it; I see so many people succeed with it. I see so much good in it, from both sides, the employer and the virtual assistant. John’s career and story I’m a terrible employee. Out of college in 2003, I had a job for eight months, and my only goal was to quit my job. Because I hated it, and it took me eight months to make a little money online, and then I had an opportunity, and I took it, and I’ve been making money online ever since. In 2004 when I was making money, I didn’t get rich, but I saw how things a

  • Ep. 171 – Climbing mountains and entrepreneurial success – The 5th and newest part – Some of the most amazing mountains’ stories you heard

    13/07/2020 Duration: 29min

    Hi, my Reachers. Last year we started a new amazing series of the Reach Or Miss mountains project; Today I want to share with you the 5th and last (for the coming mounts) episode where successful entrepreneurs share their mountains stories. Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast. You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.   From the entrepreneur that climbed Big Bend National Park, the tallest mountain in Texas, when they realized they lost the way back and there was literally nothing below them. To the entrepreneur that went for three weeks of backpacking and climbing the Sierra Nevada mountains at the age of 16, To the entrepreneur who isn’t a big mountain climber, but loves Miley Cyrus song “The Climb” or ‘There will always be another mountain. And it says, “There’s always gonna be another mountain. I’m always gon

  • Ep. 170 – Climbing mountains and entrepreneurial success – The 4th and newest part – Some of the most amazing mountains’ stories you heard

    06/07/2020 Duration: 34min

    My dear Reachers. Last year we started a new amazing series of the Reach Or Miss mountains project;   Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast. You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.   From the entrepreneur that climb the Everest base camp, but the toughest mountain for me was Mount Kilimanjaro To the entrepreneur that reminds us that the sweeter fruits, the animals, the trees, the water - are all down in the valley. Not on the top. To climbing the Pyrenees, and thinking that mountains are like their vision: “it’s my North Star. I know I will never reach it but it will always guide me. The vision is the top of the mountain.” To the fantastic entrepreneur that one of her favorite songs has to do with mountains. It’s called “The Climb” or ‘There will always be another mountain by Miley Cyrus, To laying in a frizzing

  • Ep. 169 – The entrepreneurs that choose to make this world a better place – Avi Yaron

    29/06/2020 Duration: 37min

    Avi Yaron Invented a 3D solution for brain surgeons; “If you ask me what is my greatest achievement, it’s being able to save lives worldwide.”  Hi, Reachers.  This week I continue to dedicating this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Avi Yaron. Avi Yaron is a visionary entrepreneur, Executive Chairman, and strategic adviser with extensive knowledge of medical / Neuro technology arenas. Passionate about disrupting medicine, for enhancing life quality, and utilizing advanced technologies. Invented, founded, and led disruptive companies targeting un-met needs. Envisioned “emotion based personalized predictive preventative solutions” (see TEDxAmsterdam talk), set strategy and led Joy Ventures, to pioneer and cultivate a Neuro-Wellness consumer product ecosystem.   Most passionate about I prefer to help them to stay healthy and happy, or even delay the onset of disease Instead of helping people after they already

  • Ep. 168 – Katherine Parker Magyar is a travel writer entrepreneur who traveled to 6 continents, 63 countries, and all 50 states in pursuit of a good story.

    22/06/2020 Duration: 49min

    Katherine is a travel columnist for Forbes, and TripSavvy; and her work has appeared in many publications like Architectural Digest, The Week, The Daily Beast, and Business Insider, and more.Katherine Parker Magyar is a New York-based writer with a focus on travel, culture, and adventure—and a preference for far-flung-locales. Katherine is a travel columnist for Forbes, as well as the Caribbean expert for TripSavvy; her work has also appeared in Architectural Digest, The Week, The Daily Beast, and Business Insider, among other publications. She has traveled to 6 continents, 63 countries, and all 50 states in pursuit of a good story.   Most passionate about Today, I’m in lockdown. However, I’ve had amazing experiences while I’ve been traveling pretty much non-stop over the past two years. I visited 41 countries in 23 months, and I saw so much and moved so quickly, it almost felt normal. Being forced to slow down and take stock of everything I’ve seen, what I took away from everything ... it has been a for

  • Ep. 167 – The entrepreneurs that choose to make this world a better place - Deborah Levine

    15/06/2020 Duration: 47min

    Deborah Levine: “My passion today reflects my work for a decade, making a difference in the world by looking at prejudice, religious diversity, and hate, including how to deal with it”   Hi, Reachers.  We are going through very important times in the last two weeks, in America and all over the world.  I chose to dedicate this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Deborah Levine, the founder and editor of the American Diversity Report.   Deborah Levine is the award-winning author of 14 books and the founder/editor of the American Diversity Report. Deborah was born in Brooklyn and raised in Bermuda. Her background includes advanced degrees in cultural anthropology, religion, and urban planning. Inspired by her father, a US military intelligence officer assigned to interrogate Nazi prisoners of war during World War II, she is a former executive director of Jewish Federations. Named by Forbes Magazine a

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