Cody Builds A Business

Have you ever wanted to use speaking to grow your business? Today on the podcast I have a great conversation with my friend Grant Baldwin who has a brand-new book you can go get TODAY. Here's the link: https://thespeakerlab.com/successful-speaker/ If you've ever wanted to leverage speaking to grow your business, get paid, and build your platform... this is the definitive blueprint.

There are lots of things you could optimize for in your life... money, free time, the beach...but what if you optimized for Joy?

"You can't buy a win... but you can hire the guy that's gonna give you a chance!" I love this quote from Ford V. Ferrari (though I probably butchered it.. hey you're not supposed to have your phones out in the theater. Super important announcement this week:  The FAM is officially open (till Thursday 2/13/2020 at Midnight). To register go to www.codyburch.com/fam

Top takeaways from Funnel Hacking Live 2020: Tom Bilyeu Frank Kern Julius Dein Steve Larsen Russell Brunson Prince EA Garrett J White

My top takeaways from: Ryan Holiday Jermaine Griggs Kathryn Jones Russell Brunson Gabe Schillinger Dan Henry https://codyburch.com/click

3 years ago I stepped out on my own after 11 years working a 9-5 job. On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be. No commute. No office. No co-workers. I didn’t know what to do… So I took the kids to school… Went to the gym… Wrote a blog post… Updated social profiles… Then I got to work. (The entire journey is documented on this very podcast) In the last 6 months I have created courses, challenges, summits, hosted 2 live events, started a private membership (The FAM) and an app-only coaching program (The Crew)... And today I reveal my #1 lesson over the last 3 years...

Today we go behind the scenes of my new free course, "How to Actually Set Up Your FB Ad Account." Basically, I set up a new ad account from scratch and recorded the whole thing. To access to course, go here: https://www.onehourfunnel.com/adscourse Once inside you'll learn: ⚙️ How to setup Business Manager correctly and why it’s better than a personal account

Whenever you have a major achievement in life or business, do you find yourself comparing yourself to others?  Are you caught in the comparison trap? On this episode we talk about the #1 Thief of Joy in life and what to do to combat it. Links: https://www.onehourfunnel.com/waitlist

Ever watch a rap battle and think, "I could do that."? Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head. So I began organizing rap battles in college. And today I share what I learned about objection-handling from Eminem.  Prefer to read the full article? https://codyburch.com/articles/

[Actionable Advice]  Want to learn how to revive dead leads? Let’s say you’re in real estate and you bump into someone at Starbucks. While casually chatting they inform you they are considering selling their home in the next 6 months or so. You make small talk about the market, new businesses moving into the area, the economy and how it may affect future home values. Your coffee orders arrive and the agreement is made to stay in touch. About 6 weeks later, at the exact same Starbucks, you run into them again. How would that conversation go? Would you jam 13 flyers in their face about homes in the area? Would you hand them a listing contract and a pen and demand their signature? Of course not… This episode will show you HOW to revive dead leads in your list and start the conversation. All credit for this strategy goes to Dean Jackson and his incredible podcast, More Cheese Less Whiskers which you can listen to here.

“Cody! OHMYGOSH! I did what you said to do!” “Really?” I slowly replied, scanning my recent memory of what she may be referring to. “What did you do?” I asked? “I joined a Facebook group with my exact target market in it… then I waited.” I smiled for the next few minutes as she excitedly recapped a strategy we hatched to help her build authority, affinity, and organically add people to her email list. She’s in my Crew coaching program, and today on the show I reveal the exact strategy we used. P.S. Each year I work closely with a handful of business owners to personally help them grow their online business over a period of 6 months. I have 2 spots left. Interested? Email me at cody@onehourfunnel.com with the word “CREW” in the subject line and I’ll shoot you the details.

In January 2019 I set an arbitrary goal: bench press 250 pounds. This represented a gain of about 30 pounds over what I thought I could bench press. Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press. Impressive? Hardly. It was a dumb goal. Here’s why: For starters, it was an arbitrary number. Why not 255? 245? 275? I just plucked 250 pounds out of the air. Worse, it was finite. Meaning, when I hit my goal - what next? Do I stop going to the gym? Do I pick a new goal? Do I go take up yoga instead? Numerical goals are for amateurs. Run a 10K, lose 10 pounds, eat 5 vegetables. Goals are for losers. Winners create systems. Get the James Clear book here: 

I’m declaring bankruptcy. Throughout the year I hoard emails I wanna read (I have a folder titled “Good copywriting” that is FULL of launch emails, great stories, and 9-word emails). I have saved folders in Instagram and Facebook. One is titled “Ads I like”; the other “Trainings I need to watch”. As I peruse social media I’ll snag a great ad, article or video and catalog it as something that future Cody has to worry about. I do the same with podcasts… I’ll find some obscure marketing or economics topic and download it for later. Same with … journals with the first 4 pages filled out from a conference in 2019 … sticky notes that look like I’m trying to solve some horrible crime (I’m just missing the red yarn) … cards, flyers, mailers, magazines … notes app is full of random ideas and musings … Trello is overflowing with evil schemes and ideas … my calendar is full of recurring appointments On and on it goes. By the time December rolls around I’m afraid to look in my mail sorter on the corner of my desk. Digita

Behind the scenes of the LAST ever One Hour Funnel Live We've rebranded! Go to https://www.famcon2020.com/ to sign up for the free waitlist

Behind the scenes of Day 2 of the last ever One Hour Funnel Live To sign up for the next event (free waitlist) go to: https://www.famcon2020.com/

Behind the scenes of Day 1 of my live event, One Hour Funnel Live To get on the early notification list for FAMCON2020 go to www.famcon2020.com

Crew Mastermind. VIP mastermind. Mastermind dinner.

Behind the scenes of my final live experience of the year!

Wanna know how to derive some meaning out of your FB ads account? This episode shows you: How to get a baseline for your ads What to do next When to scale or bail Also, this episode is brought to you by my awesome book which you can get here: https://www.onehourfunnel.com/book Like what you hear? Leave a rating / review!

Today's question from FAM member Andrew:  I wouldn’t mind hearing more about how you build as you go (to test and not waste time going the wrong way) instead of building out everything first and crossing your fingers (By the way if you wanna join amazing humans in The FAM then go to the waitlist to be notified the next time we accept new members. https://www.onehourfunnel.com/waitlist) OK - today I answer Andrew's question by going behind the scenes of my latest funnel launch. Where do I start How do I know if it's working What do I change first How do I avoid perfectionists' curse?  To see this funnel in action go here: https://www.onehourfunnel.com/book