Market Like A Nerd With Amanda Goldman-petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepren

In this episode, Heather Havenwood, Founder of Sexy Boss™, shares how she got 200 hours of free publicity. Heather also shares how she promotes her media exposure, how she gets booked on shows, and how she leverages her interviews.   Time Stamped Show Notes: 1:32 – Introduction. 8:50 – In August of 2015 Heather got a call from her friend who asked her to be on his podcast where she had a great conversation with him and just a week or two later she got an email and $5000 coaching client and two years before that she had created a podcast called ‘The Sexy Boss Podcast’ and she had thought that for her podcasting was done because she had tried that and it failed. But now after appearing on her friend’s podcast, she decided to do appear on other people’s podcasts and she has been on two hundred hours of other people’s shows. 10:31 – Heather’s entire business has always been on Affiliate traffic but she had not realized then that podcasting was an affiliate traffic source and so when she realized that fact she st

Today we geek out with Rocky Callen, bestselling novelist, who successfully turned a profit from publishing books. Rocky shares her best tips on how to create a quality book, become a paid bestseller, and do it all with integrity.   Time Stamped Show Notes: 01:23 – Introduction. 06:45 – One thing that Rocky sees often with people who want to write a book and make it the centerpiece of their business is they think I am going to crank it out and I am going to slap it up online and that they are going to be a best-selling person but it doesn’t work that way, people underestimate the time and energy it requires to make a book that is meaningful, impactful and actually draws in your tribe. Your book is an extension of your business so want to give it that time, heart, energy that it requires so that means making sure that when you are looking at your book, you are taking your reader on a journey and that reader needs to be your ideal client and you want to make sure that there is emotion, information and everythi

Get your notepad ready as Lauren Zink, creator of Tiny Happy Empire, shares a few of her super nerdy tips on how to create a sales page that captures your client's attention. Packed with ingenious tools to outline your next sales page launch and successfully attract more clients.   Time Stamped Show Notes: 1:32 – Introduction. 6:30 – Lauren tells the listeners of this podcast to make a note of the outline she is going to share and use it when they are writing their sales pages. 8:00 – Lauren has been a copywriter for three years and the stuff that she is going to teach is tested by Lauren and her clients.  Lauren actively looks at other people’s sales pages and looks at their framework and how they are laying things out and why they are doing what they are doing. Lauren uses this Framework in her business and other big names in the online business use it too. 8:56 – The first thing on any sales page should be the headline and you should spend a lot of time on your headline because if nobody stops to read you

Discover how to maximize your Instagram account with Nathan Chan, creator of Foundr Magazine, who snapped his way to 950k+ followers in just two years. Nathan also shares with us how to drive traffic to your website from Instagram, and how to keep your followers happy and engaged.   Time Stamped Show Notes: 01:35 – Introduction. 5:26 – Nathan says that for them it doesn’t matter how many followers they have, for them it matters how much traffic they can drive using Instagram. So Nathan’s first tip is to worry less about your followers and make sure that you have a great profile set up and obsess about the link in your bio for your Instagram account and that’s the main way you can drive traffic. The best way to utilize Instagram is to obsess about that link in the bio and do whatever you can to get people to click on the profile link in the bio because that truly drives traction. 6:24 – You can also get people to Swipe up with Instagram stories if you have a verified account. Nathan got their account verified

Today we chat with Jill Stanton, co-founder of Screw The 9 to 5 online community. In this episode, Jill shares her personal and professional insights on how to cultivate your own online community, maintain a consistent retention rate, and make more money with membership programs.   Time Stamped Show Notes: 01:37 – Introduction. 05:17 – Tip # 1: Jill says that before throwing yourself all in and going all in on membership sites figure out if you actually want this business model for your business because having a membership site requires taking care of your members every month, watching retention, keeping an eye on your numbers and making sure you show up consistently.  07:22 – According to Jill, when you are just starting out, you don’t know what business model you should go with because no one is talking about that. There is a lot of stuff online where people are just trying to sell their stuff so they tell you that this is the only way you need to do it but we must realize that one business model might not

Today we connect with Adam Urbanski, a zealous believer in free enterprise, entrepreneurship, and that only you determine the limits of your success. In this episode, we get a behind the scenes look at Adam's multi-million dollar business, the difference between marketing and selling, and how to package and sell big ticket offers.   Time Stamped Show Notes: 01:43 – Introduction. 9:05 – Adam says that you should first realize what is a big ticket high end offer and why you should sell big ticket high end offers and then you should have something really nice to sell that actually sells and people are willing to pay more money for, know how to actually sell it and finally have someone to sell it to.    10:19 – According to Adam, there is only one way to make money and that is to bridge the gap between the need and the solution. 10:56 – Selling is so vital and fundamental to every business and because of the upbringing and the socio-economic stigma around sales, most people don’t have high regard for selling and

Today's guest is JP Sears, creator of The Ultra Spiritual Comedy Series on YouTube. In this episode, we dive right into how JP goes from ultra authentic to ultra profitable by merging his emotional healing practice and his love of comedy, and most importantly, embracing his weird messiness.   Time Stamped Show Notes: 3:06 – Introduction.  8:17 – JP says that people are inherently very valuable and a lot of us get stuck in trying to earn our value and when we get stuck in it, it is like quick sand that can swallow us up and it can really hypnotize us into forgetting that we carry a lot of inherent value in us which is not what we earned but what we are and so the miracle of our own being holds priceless gifts not only for our inner fulfillment but for our businesses as well. We are the gift and if we can tap that resource of our authentic self-inside it does amazing things for our business in terms of adding value and attracting people. It is noteworthy that it is a renewable and sustainable resource and when

Today we're having Michele PW onto the show, who is the leading expert on Love-Based Copywriting, an approach that challenges the typical fear-based, pushy energy of typical direct response copywriting. If you have learned from traditional sales and copywriting experts and still have this icky feeling inside of you, and really wish there was a better way to communicate to your ideal client without feeling gross in the process, Michele's approach is probably exactly what you need. It's copywriting that FEELS GOOD and gets RESULTS too!   Time Stamped Show Notes: 1:38 – Introduction 6:53 – Michele was in the coaching industry and many of her friends, associates and clients told her that they hated traditional direct response copywriting and they asked her if she could come up with things like conscious copywriting or attraction copywriting and they were very helpful by giving her names but she didn’t want to come with another name rather she wanted to reform the whole direct response copywriting industry not ju

I am mildly obsessed with Facebook Groups, so in this episode you will learn some important Dos and Donts for how to engage and market in Facebook Groups!   Time Stamped Show Notes 00:52 – Introduction. 2:10 – When I first started encountering Facebook groups, I wasn’t looking for it to be a marketing strategy. I was coming out of a business relationship that wasn’t making me happy and I closed down my Virtual Assistant business with my business partner and when that happened I felt like I didn’t have any friends in the industry. 2:55 – After I closed down my Virtual Assistant business, I was feeling very alone and I was craving finding other like-minded entrepreneurs who I would genuinely love as not just fellow entrepreneurs but also as friends and Facebook groups was where I went to go do that. I was hanging out in Facebook groups to get to know people and to create my own community. I got completely obsessed with Facebook groups and I found that Facebook groups were also making me money. 3:49 – Within 30

Today you're going to learn from best-selling author and success strategist Kate Butler who went from stay-at-home mom to super successful work-from-home mom. Kate reveals how to spot self-sabotage before it happens and how to transmute that energy into attracting something better.   Time Stamped Show Notes: 1:27 – Introduction. 8:14 – Kate started as a stay at home mom and then transitioned into a work from home mom, she was an entrepreneur but she wasn’t doing what she loved and so she began to search for what her calling was and she began to do a lot of work with her mentor and began to transform her life into something that she is proud of. She has a different way of living than she did three years ago and so she started to look back about what were some of those shifts that began to happen that took her out of a place of loneliness, depression and isolation and brought her to a place where she felt really, truly aligned with her authentic self and could show up in the world in the way that she was meant

I love me some vacations and I’ve got a couple coming up here, so I wanted to talk about... how do you take vacations and still make sure that your business is going to be sustainable in the meantime while you are gone? How will your business operate and you not have to worry? How can you go away without being attached to your phone or email? It really comes down to having plans and operating procedures that dictate how your business is going to operate when a vacation is coming up and when it’s actually happening. Let's dive in!   Time Stamped Show Notes: 1:01 – I love to take vacations; people say that you should build a business that you don’t need to be away from or build a life that you don’t need a vacation from but I disagree with that because even if you have the most perfect life ever people still need a change of pace and scenery in their lives. I love taking vacations whether they are close by in Florida or overseas. 1:59 – I wanted to talk about how do you take vacations and still make sure that

Today you're going to learn from my fellow marketing nerd Dan Henry who makes bank while wearing batman underwear. Dan is going to walk us step by step through his case study of how he generated 6 figures using webinars and Facebook advertising.   Time Stamped Show Notes: 1:59 – Introduction. 7:32 – Dan did a lot of entrepreneurial things before teaching online marketing. He owned nightclubs he had blogs that made five figures but the blogs were not about how to make money online and people kept asking him if he could teach them internet marketing and so created this course on how to run Facebook ads as an agency. Dan looked at some podcasts on blogs on how to start online courses and he felt they were useless because the underlying theme was on how to market yourself as an expert when you are not one which he felt was insane. 9:37 – Dan started a small coaching program where he taught Facebook ads and he only taught it to 7 people initially because he  wanted  to make sure that he could get results so he wo

Today I want to talk to you is not just what a Mastermind really is, but what it really SHOULD BE! This includes lessons from joining $11-$30K/yr Masterminds, what has worked, what hasn't worked.. The Good, The Bad, The Ugly! After you listen to this episode, you'll know what to look for in a mastermind that you join OR how to run one successfully yourself.   Time Stamped Show Notes: 1:05 – Masterminds are such a big buzzword right now and everyone wants to call their Facebook group, their virtual group program, their live programs masterminds. It used to be a lot different but it’s a buzzword and so people drop that Mastermind name down a lot so I want to talk to you about today is not just what a Mastermind really is but what it really should be because I have participated in many masterminds I have invested a lot in my coaching I have paid a lot of coaches from $6000 to $30000 and there are some things  that I have seen that are not so good and other things that I really liked so I want to talk about what

This ones for my VAs and done-for-you service providers in the house! Here are 5 HACKS that catapulted my done for you business to $150K in 4 months at the age of 23!   Time Stamped Show Notes 00:52 – Introduction. 1:40 – Within four months of starting my first Virtual Assistant business, I had actually already generated my first $10,000 dollar a month at the age of 22. I became well known as a go to Virtual Assistant for coaches. I was approached by a very high profile coach in the Glazer Kennedy Insider Circle family and she and I ended up joining forces to create a second powerhouse Virtual Assistant business that was jointly owned by the both of us and within four months we had booked over $150000 in our business and I was twenty-three at that time. 2:45 – I was fortunate enough to have been surrounded by such high profile coaches and very successful entrepreneurs and so to me six figures seemed very normal and I realized that for a lot of Virtual Assistants the idea of making six figures in four months

HONESTY TIME: I used to charge $297 per month to my private coaching clients! Crazy, I know! Now I charge $20,000 for a year of coaching with me.. I’ve come such a long way when it comes to charging my worth, doing it confidently, still successfully selling, AND still getting my clients a return on their investments! So, if you are looking to raise your prices too, but are experiencing anxiety or fears around it... In this episode, I want to share with you 3 things that you can do to get over that anxiety about charging high ticket for your offers!     Time Stamped Show Notes: 0:55 – I kid you not, I used to charge $297 per month to my private clients and now, it’s $10,000 for a VIP day with me or $20,000 for a year long mastermind. I’ve come a long way when it comes to charging my worth, doing it confidently, and still successfully selling and getting client results despite the raised prices. 1:33 – So if you’re looking to raise your prices too, but are a little anxious about it here are 3 things you can do

This week Networking Expert Tor Refsland, who is also one of our experts on the Millionaire Masterclass Series (http://marketlikeanerd.com/masterclass) is joining us to share: How You Can Become An Authority & Charge Premium Prices, Even Though You Just Started Out Today.   Time Stamped Show Notes: 2:19 – Introduction. 7:30 – Tor says that it is extremely important that people should know that you are the real deal but for this to work you need to be good at what you do because if you are not it’s going to be bad for your brand, bad for the people that you serve and everyone who is affiliated with you and run your company into the ground. 8:22 – Tor gives the example of Tony Robbins’s website because he is world class and he is huge at what he does and if you go to his website he will most likely have two things the first thing is the icons of where he has been featured at and that gives instant credibility and he will also have testimonials from other influencers and those two things are instant social

Are you growing your business or SCALING it? Those are two very different things, and yet most business owners and coaches don't seem to know the difference. In this episode, I'm going to clarify EXACTLY what they are and which one you should focus on right now. Time Stamped Show Notes: 00:52 – Are you trying to grow your business, or scale it? They’re two very different things. Let me clear it up in this episode. 1:03 – I see so many business and marketing coaches talking about growth but very few talking about scaling. And honestly I think this is why so many business owners get burnt out, capped at an income ceiling, hustling 24/7. 1:27 – If you really want to make big income with less effort, you need to focus on both: Growth and Scaling. 1:38 – First, let’s talk about: growth! Growth is about increasing specific end goals and numbers. For example, growing your revenue, growing the size of your company and team, and growing your LIST…Growth is about the outcomes. 2:06 - Now, let’s look at: scaling! Scali

Branding Expert Minling Chuang, who also happens to the the "Challenge Expert" in the Market Like A Nerd Millionaire Masterclass Series (http://marketlikeanerd.com/masterclass), is joining us today to share with us her 3 best tips for Branding Like A Boss, so that you have a brand that is memorable, known by name, and establishes you as an authority! Time Stamped Show Notes 2:15 – Introduction. 7:20 – Tip # 1: Everybody thinks that brandings are the logos, the colors and the website so Minling’s first point is that branding is so much more than that, branding is the entire experience that you create because a brand doesn’t live with you, a brand lives in other people’s heads and it’s their perception of you.  So you want to create a really strong perception so when they see you they’ll think of the words that you want to be associated with. 10:52 – Tip # 2: The one thing that you need to get right to build your business and your brand is your message. A lot of people get their message wrong because they ar

As your business grows its visibility, authority, and income...you will experience more Haters than ever before. At first it may come as a shock and it won't feel good, but in this episode I'm going to share with you my 3 tips for how to Handle the haters, so that you can at least shorten the shock period and know what to do when it happens.   Time Stamped Show Notes 00:08 – As I’ve been scaling up my income, visibility, and authority… I’m continuing to experience more haters than ever before. Seriously, one second, everything was peaceful and then the next second, after I started doing FB ads, and interviews, and getting PR...all of a sudden there were people saying mean stuff on my posts, sending me hate mail, being jerks. 1:03 – At first when it happened, because I’m a good, sensitive person, yeah it bothered me. And it’ll probably shock you at first too, but hopefully these 3 tips will shorten up the shock period and prepare you for exactly what to do. 1:26 – Tip # 1: So first: Anticipate It. Look, peopl

True wealth is about unlimited wealth, the feeling of freedom, and the feeling of joy that comes from money. There are many business owners who talk about making money online, but when you look closer, they do not have "TRUE WEALTH". Sarah is an expert at identifying your money blocks keeping you from millions at more, so that you can do MORE than just earn money...you can truly create unlimited wealth.   Time Stamped Show Notes 1:45 – Introduction. 5:33 – Sarah works with people who have already established a business, who have income coming in and who are paying more than their bills. According to Sarah true wealth really means a number of things unlimited income that there’s no psychological or physical block to asking for unlimited amount of income it also means creating a feeling of complete financial freedom where you are not worrying about your future. 6:49 – True wealth is really about unlimited wealth, the feeling of freedom, the feeling of joy that comes from the money is a deeper feeling because w