Market Like A Nerd With Amanda Goldman-petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepren

Business owners often work too hard on selling people their service. Reina's social glue method is about actually connecting with people and not forcing yourself down their throats, so that the sale just happens naturally and feels good for everyone. This takes away the dread of marketing and allows you to simply delight in being of service to people.   Time Stamped Show Notes 1:38 – Introduction. 5:23 – Reina feels that people work too hard on selling people their service but her social glue method is a long term marketing strategy which is about connecting with people and becoming a resource for people and not forcing yourself down somebody’s throat also it is taking the dread of marketing that she used to feel and turning it into a way of delighting people and being of service to them.   6:36 – Social glue method is a long term marketing method for people who are shy and can’t get a grasp on how to get people to see what they are working on and one of the ways to do that is to shift your mindset about wha

I always say that if you want a sustainable and scalable business, you must do 3 things: Leverage, Automate, and Delegate. Well, today, we're focusing on Leverage & Delegation. Educating us on the topic we have here: Business Strategist Christine Gallagher! She's going to share with us her 3 top tips for building a team for ultimate leverage in your business. Listen in!   Time Stamped Show Notes 01:53 – Introduction. 6:12 – Some of the biggest mistakes that Christine made earlier and that others do now are being anxious and try to control everything in your business. Because she has a tech background she would rather do things herself thinking that she could do them faster and better. So one must give up that control and trust others. It’s true that the other person is not going to do it exactly like you but they are going to do it good enough that your business is going to be able to grow. 7:12 – Christine waited way too long to hire her first team member and when Christine hired her first VA, her incom

I'm going to make you famous! I mean, it’s no secret that I am pretty big freaking deal *brushes shoulders off* (just kidding... or am I?)... So if you want to be a big freaking deal in your industry too, then you have to be seen as an authority or expert in your niche. No matter your industry... if you want to have name recognition, to make an impact, and experience seamless sales too, you have to be seen as an authority or an expert in what you do!   Time Stamped Show Notes 00:52 – Introduction. 1:04 – If you want to be famous then you have to be seen as an authority in your niche. If you want to have name recognition make an impact and experience seamless sales too you have to be seen as an authority or an expert in what you do. 1:30 – Some people think that authority means getting thousands of likes on Facebook or hearts on Periscope but the truth is that it’s actually much simpler and a lot faster than that too. 1:42 – You require just three things to be seen as an expert or an authority in your niche.

In this episode, I'm geekin' out with fellow sales funnel lover Stephanie Nikolich, who grew a million dollar business while living life as a single mama! She's going to share how to unlock your passive profit potential and set up sales funnels that really work so that you can bring in sales and clients each and every day WITHOUT having to work so hard! [WARNING: It's going to get a bit nerdy in here!]   Time Stamped Show Notes 1:36 – Introduction. 5:41 – The biggest mistake that comes to Stephanie’s mind is not testing and just assuming that one time if you put a page up or if your ads up or you put your upsell up or you launch a program, that if it doesn’t go well the first time, then it didn’t work but that’s not necessarily the case and she actually loves it when things don’t work out, a person came to her and she was very disappointed because she had spent a lot of money and yet her opt in page was only converting at 4%  so she told the lady not to quit because the page is converting at 4%, Stephanie su

People make marketing way too freaking complicated. Truly all it comes down to is two steps. That's it! If you want to make money in ANY business - online or off - there are only two steps. And I'm going to reveal exactly what those steps are in this episode! Time Stamped Show Notes 00:52 – Introduction. 00:57 – A couple of weeks ago, I decided "Hey! I want some extra income" So in the course of just 7 day I generated $10,000 in extra revenue for my business AND I only spent $57 to make it happen. 1:14 – The truth is that making money is really easy, it just comes down to two steps. Here they are: 1:29 – Step # 1 is to create an offer, in order for someone to buy from you, you have to have something to buy. It sounds simple, but a lot of entrepreneurs focus so much on list building, giving value, or posting on social media, that they forget to just put an offer in front of people and ask for the sale. 1:54 – So if you're not making money, ask yourself am I making offers? The other problem I see is when entre

This week we've welcomed Heartpreneur and Digital Marketing Expert Nathalie Lussier to share with us her secrets for creating a profitable business without the sleaze. Nathalie is a genius when it comes to leveraging tools and technology to create an out of this world user experience for your prospects and customers, so that they not only feel good while consuming your content, but become brand evangelists who share it with their friends and rave about you online!   Time Stamped Show Notes 00:59 – Introduction. 6:06 – Nathalie says that some of the common mistakes people make when they are ready to scale is that they create their first launch or their first course and it is not a huge success but maybe there’s something there that attracts attention or it hit the right point but maybe they didn’t have a big enough list yet to grow it. What Nathalie sees people do a lot is that they throw the whole thing out and they decide to do a second course or a second program instead of trying to reach more people with

Today we are going to be talking about what business model can make you millions! This is a really fun topic because a lot of you - my listeners! - are the ones who dreaming bigger... you don’t just want the six figure hustle! You want to make way more with way less work, and I am here to tell you that it’s 100% possible!   Time Stamped Show Notes 0:54 – Introduction. 1:28 – A lot of people think that it comes down to the model and there is a right way to grow your business and as long as you know the right model to do it you can do it because you can model off of it. 2:17 – I started going out and looking at the different businesses that are making millions of dollars in the industry and a lot of people came to mind so I decided to see what they are doing and what their business models are and go from there. 2:45 – Tip # 1 is first thing that I realized was that there were a lot of different business models. 4:52 – Tip # 2 is there’s no one size fits all solution I just went through all these business model

After growing up an orphan, spending most of her childhood in severe poverty, bouncing around from multiple abusive foster homes where she was molested, beaten, verbally abused, locked in rooms that had no carpet or furniture and even forced to eat her own vomit....Ann Strout has created an aligned freedom business that she loves. She is a prime example of how no matter your circumstances, you CAN come out on top to create the business and life of your dreams. And in this episode, she's going to share with us her 3 best tips for making it happen.   Time Stamped Show Notes 1:26 – Introduction 6:13 – Ann says that to alignment for her means that she is able to have a business and a life that is total bliss all by her choice by her demand she creates both and in both areas she is giving a hundred percent a hundred percent of the time and doing what she loves a hundred percent of the time. So being in Alignment for Ann is being able to create that business that will support that lifestyle so that she can have th

How would you like to interview the biggest influencers and celebrities in your niche? To invite them to telesummits, events, and podcast appearances and have them say "YES"? Well, iIn this episode we’re going to be talking about how to do just that! In just one short year, I have participated in over 100 interviews... with millionaires, high profile influencers, and celebrities in my niche... and now it's time for you to do the same! Time Stamped Show Notes 00:52 – Introduction. 1:19 – I recommend if you haven’t done many interviews before that you start by interviewing other people and often you will see that you will naturally get people who want to interview you because they see that you are in the interview space. 2:13 – You might do a video interview for your Vlog with someone or an audio interview for your podcast or a lot of people also do tele summits where they interview 21 different experts over the course of two weeks or thirty days. I have done a bunch of tele summits. I have been fortunate enou

Being visible is the first step to being seen as an expert, and in this episode Visibility Coach and my very own Publicist Kristi Dosh is going to share with us her exact step by step process to become visible in your industry. Working with Kristi, I was able to secure over 30 podcast interviews in 30 days, become featured in Influencive as one of the Top 30 Entrepreneurs Under 30, and snag multiple high profile guest blog and feature article opportunities as well. Now it's you're turn to learn from her!   Time Stamped Show Notes   2:13 – Introduction. 7:03 – Tip # 1: Develop your niche. Know what it is, live it, breathe it, have an elevator speech for it and commit to it a 100%. 7:21 – Tip # 2: You’ve got to build a visibility strategy. Kristi’s tag line is “It doesn’t matter how good you are at what you do if no one knows you do it.” 7:35 -  Tip # 3: You need to implement that strategy and position yourself as an expert by getting in front of the right audiences and being in the right format for what you d

Today you'll discover 5 marketing hacks that will really accelerate your business momentum so that you can make money with your marketing with less effort. We're going to walk you through one time hack, one content hack, a marketing hack, a traffic hack, and a list building hack... all ways to accomplish your goals faster with less effort.   Time Stamped Show Notes: 1:20 – Introduction. 1:34 – Hack # 1 is a time hack. The tip here is to collect plug and play templates that you can use in your marketing. If you see a coach out there who is offering plug and play templates that you can buy or that you can download to use in your own marketing, then those are the types of things that want to snatch right up and use right away. 2:33 – I create these email templates and SOP templates that work for me and once I’ve proven that they work I include them in a lot of my programs. You should always be on the lookout for plug and play templates where they give you the template and you edit the text and make it your own

Swipe files allow for you to write copy, create graphics, and cut your marketing time in half, because rather than starting from scratch, you can "swipe" what others have already created. The trick is... you have to do it ETHICALLY! It's not ok to copy people's text or even their images, but you CAN model the structure and allow their ideas to inspire you. Timestamped Show Notes 0:52 – Introduction. 1:51– I am not suggesting that you steal or copy but you can take pictures of what’s working for others to reduce your research time in the future and ensure that your marketing is following best practices. 2:16 – So if I see a landing page that’s working really well and I know that that landing page is driving sales then I can click a picture of that landing page and evaluate the layout of the page and use it as a model to create my own pages without copying their images and text. 2:58 – If I come across someone’s Facebook ad that grabs my attention and causes me to stop scrolling through my newsfeed, I know tha

We've all had our fair share of "comparitis" symptoms... It's so tempting to see what other entrepreneurs are doing successfully and get bummed out, frustrated, or impatient. I used to envy millionaires, so much so that I had to consciously remove triggers from my Facebook News Feed to keep my mindset straight. Well, in today's episode, Business Strategist Adrienne Dorison will be sharing with us how to compare yourself THE RIGHT WAY... to the RIGHT people... and set yourself up for mindset success! Time Stamped Show Notes 1:54 – Introduction. 7:31 - Adrienne says that everyone experiences comparison and some people think that those who are experiencing more external success aren’t comparing themselves but you learn to compare yourself less or you try to get those self-triggers in place so that you do not experience a lot of despair when that starts to happen. Collaborating and lifting each other up is the best option.  There is a dangerous thing that happens when we just look at what someone else is doing a

Today’s episode is all about launching webinars that pay you, and my 10-step system for taking your webinar from conception to automation. This is the same system that I teach my clients, and it’s the same system that I use in my own business. I talked about webinars for a whole week in my Facebook group, The Balanced Entrepreneur, where I post exclusive tips and resources for my community every day. I also taught about the topic live on my Facebook fan page as Facebook Lives, so like it if you don’t want to miss out in the future.   Time Stamped Show Notes 1:00 – Introduction 2:00 – I’m excited to share my 10-step webinar system. I’ve only been teaching it to my clients for a long time and it’s been very successful. I use this system to turn $60 into $100 every time I make a sale using my automated webinar. I use this system to generate 100 phone calls on my company’s sales calendar per month. My clients have used it to turn $331 into $16,000. It’s a very powerful system, and it works. 3:15 – Step 1: Make a

I’m going to show you how to increase sales on your webinars. A lot of people teach live webinars, but once you get into automation there can be a lot to keep track of. Let me teach you the seven key numbers that you want to track to perfect your webinar.   Time Stamped Show Notes 1:00 – Introduction 1:40 – There are seven key numbers that you want to track to perfect your webinar. 1:50 – 1: Cost per lead. This is how much money it costs for every lead that registers for your webinar. If you are using Facebook Ads, you can calculate this number by dividing the total amount you spend on the ad by the total number of registrants. I aim for $3 / lead, but I am okay with spending up to $5 / lead (or more) if the webinar is making money. 2:20 – 2: Landing page conversion. This is the percentage of people who come to your landing page and actually register for your webinar. I typically get 40-78% of my mailing list opting in for webinars, but you’re looking for %20 minimum. If you’re using a software like Leadpage

Today I am talking to motivational speaker, transformational coach and story expert Jessica Rasdall. All this week in The Balanced Entrepreneur Facebook Group, we are talking about Webinars, and how to leverage them to make automated sales and get a ton of phone calls on your calendar without lifting a finger. Jessica is an expert at unlocking the power of your story, which is a critical piece of any webinar, virtual event or live event. You have to have that story. Time Stamped Show Notes 0:00 – Introduction 1:00 – Jessica is a motivational speaker and transformational coach who has shared her story of turning her mess into a message for nearly 10 years. When Jessica was in college, she made a life-altering decision that resulted in the death of her best friend. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison, and today she helps entrepreneurs craft their signature stories. 1:50 – Jessica’s clients are transforming what were once considered liabilities into so

Today I have five tips for you to maximize your sales funnels so that they generate clients for your business with ease. I talked about automation for a whole week in my Facebook group, The Balanced Entrepreneur, so come on by if you don’t want to miss out on the exclusive tips and resources I share with my community every day. I also taught about the topic live on my Facebook fan page as Facebook Lives, so like it if you don’t want to miss out in the future.   Time Stamped Show Notes 1:00 – Introduction 2:30 – Tip #1: There are so many sales funnels to choose from, so just choose one to master at a time. There are challenge funnels, webinar funnels, telesummits, giveaways, video funnels, tripwire funnels, and so many more. When you are first starting, it can be tempting to learn more than one. Keep it simple and master one at a time, until you can consistently get results. 4:35 – Tip #2: The automated phone call webinar is a great start for entrepreneurs diving into sales funnels and marketing automation fo

Today I’m going to walk you through the three simple sales funnels you can implement in your business. Before I automated my sales funnels, I was overworking, feeling massively underpaid, and the business was completely dependent on my effort. Now, however, I sleep in until 9 AM every day. I design my own day the way I prefer, and I spend pretty much every weekend right now at the beach. This life of mine is so important to me, but I want you to be able to create that too.   Time Stamped Show Notes 1:00 – Introduction 2:15 – Sales Funnel #1: A phone call funnel. The idea here is to create an automated way to get qualified leads on the phone. This is the funnel I recommend you start with, because scheduling a call is an easier call-to-action than providing credit card information. Once you’re on the phone, you can try to sell them any product you want. 3:20 – Sales Funnel #2: A break-even funnel. The idea here is not to make a profit, but instead to cover the money you spend on advertising and add new names t

I’m excited keep geeking out about sales funnels with Facebook advertising expert Kamila Gornia. Kamila is a powerhouse digital marketing strategist for modern entrepreneurs who want to get seen, and get paid, online for doing what they love. She’s also my own Facebook advertising manager! She’s on the show this week because, in the Balanced Entrepreneur Facebook Group, we have been talking about sales funnels all week, and how to leverage them to scale up your business. Time Stamped Show Notes 0:00 – Introduction 0:45 – If you want a sales funnel to work, you have to send traffic to it. Facebook ads are a great way to do that – and Kamila is a master at Facebook ads. 1:30 – “Scale up and blow up.” Kamila’s mission is to help passionate, driven entrepreneurs spread their unique message to a broader audience with digital marketing. 5:30 – Why should business owners run Facebook ads, and who should do it in particular? “Basically, if you have a business and you want to get more clients, or more customers, you

Today’s episode is all about the five pieces of automation software that I use in my business, and that you can use to save yourself time and take work off of your plate for good. I spent a week talking about this in my Facebook group, The Balanced Entrepreneur, which you can join for free. I post exclusive tips and resources for my community every single day, and you’ll be able to join me live next time I talk on FBLive. Time Stamped Show Notes 1:00 – Introduction 2:30 – If you want to grow your business without growing your work load, and you want to know what to automate but you don’t know how to automate it, I am here to introduce you to five pieces of automation software that you have to know about. 3:00 – 1: Meet Edgar is a social media scheduling software that is about $49 / month. I use Meet Edgar to send traffic to my offers my posting about my content and my offers on my social media pages. I create my content in bulk and then schedule it once a quarter with Meet Edgar. It also helps to keep some o