Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.In This Episode, You'll Learn:00:00 - Welcome Chris Mercer to Perpetual Traffic00:02:12 Lack of interest in technical tasks and the importance of measurement00:06:49 Emphasis on the importance of measurement and overemphasizing it00:10:47 GA4 and its impressive total of unlimited features00:20:17 Frustrations of using analytics reports and understanding general trends and patterns00:27:16 The impo