Unleashing The Idea Virus [abridged]

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively...

Survival Is Not Enough: Zooming, Evolution, And The Future Of Your Company [abridged]

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution...

Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers [abridged]

Discussion Group Questions 1. What is the allowable for your company's product? If you don't know, how would you compute it? 2. What is the lifetime value of a customer to your...

Tribes: The Ultimate Guide To Create A Following For Your Business Using Social Media

“Social media marketing is about identifying the essence of engagement.”~Edgerank CheckerTribes on social media are not connected by blood relationships but the internet...

Social Media Marketing Bundle: 3 In 1 Bundle, Twitter, Pinterest, Tribes

A quick start guide to marketing your business successfully using Social Media like Twitter, Pinterest, Tribes.Learn practical and effective techniques.For example,Twitter is one...

A Lição De Ícaro

Eles falaram que você deveria ajeitar o currículo, cumprir todos os requisitos, se encaixar e seguir as instruções. Eles falaram que você deveria engolir o orgulho e não...